BUSCH: Brooklyn: MIS trophy history

Cabela'S 250 trophy is history in itself. BROOKLYN, Mich. - The August 17 Cabela's 250 NASCAR Busch Series event, dubbed the "Battle of the Bears", at Michigan International Speedway has the potential to be a "bear" of a race, at least for the...

Cabela'S 250 trophy is history in itself.

BROOKLYN, Mich. - The August 17 Cabela's 250 NASCAR Busch Series event, dubbed the "Battle of the Bears", at Michigan International Speedway has the potential to be a "bear" of a race, at least for the winning driver and team.

The Cabela's 250 trophy is a replica of the larger than life bear sculpture located in front of the Cabela's retail store in Dundee, Michigan, which is the seventh omniplex the Sidney, Nebraska based company has opened. The trophy itself features two bears battling, weighs in at 150 pounds and has a solid base of walnut and marble.

"When we first began our discussions about the entitlement rights to this race, we asked about the different options for sponsorship and the rights to the trophy was important to us," said Chris Bahl, Cabela's External Relations Manager. "We thought the trophy design was the key branding element to the race and the one icon that signified the race itself."

This unique trophy design has proved to be the most sought after trophy on the circuit so far this season and has created quite a buzz around the Busch Series garage area. Recent testing at MIS encouraged visits from drivers to the Dundee retail outlet and provided inspiration to make sure they cross the finish line first in the Cabela's 250 this Saturday.

"I want that trophy," said Hank Parker, Jr. "Don't let anybody else see it, because they'll want it too."

"Cabela's is known for its rugged look of the outdoors and we want the Cabela's 250 trophy to be a signature of who Cabela's really is," Bahl said. "Certain trophies represent specific sporting events, the Indianapolis 500 with the Borg-Warner trophy and the Detroit Red Wings and the Stanley Cup. We want people to see this trophy and know that the "Battle of the Bears" signifies the Cabela's 250 and Michigan International Speedway. All the glitz, the signage and banners, everything that goes on during that race, it all goes away, but the one thing that will stand the test of time is the trophy."

MidWest Trophy of Dell City, Oklahoma produced the now famous trophy. Two replicas were created and will be presented to the winning driver and team following Saturday's Cabela's 250. MidWest Trophy is known worldwide mostly for their production of the Salt Lake City Olympic Medals.

History will be made August 17 when 43 drivers battle to the finish in the Cabela's 250 NASCAR Busch Series race at MIS, but rest assured the trophy will be just as significant as the name written in the record books.

Reserved seats are still available for the Cabela's 250 by calling the Michigan International Speedway Ticket Office (1-800-354-1010 or 517-592-6672) or by going on-line at www.MISpeedway.com. General Admission (infield) tickets for Sunday's race go on sale Sunday morning at 6 a.m. at the tunnel entrance and at 8 a.m. at other Speedway ticket offices

-mis-

Be part of something big

Write a comment
Show comments
About this article
Series NASCAR XFINITY