Superchips Forms Superteam With Roush Racing
CONCORD, N.C. -- Roush Racing announced today that Superchips will return as the primary sponsor of its No. 99 Ford F-150 entry in the NASCAR Craftsman Truck Series, driven by Ricky Craven for 2005. In addition to the primary sponsorship, Superchips has formed a "Superteam" of Roush drivers with Mark Martin, Carl Edwards and Todd Kluever to help promote their automotive tuners.
"We are pleased to have Superchips not only return as a primary sponsor, but expand their marketing to include Mark, Carl and Todd," Jack Roush said. "Their participation allows us to help Ricky run for the 2005 Craftsman Truck Series championship. We gave it a good shot in 2004, but we intend to get it done in 2005."
Superchips joined Roush Racing in August 2003. Their 2004 season was highlighted by three wins with Edwards at Daytona, Kansas and Bristol. Superchips will continue their association with Edwards, and add Martin, Craven and Kluever to their roster as well.
"We are already hard at work with our 2005 plans," said Rick Rollins, director of sales and marketing for Superchips. "With our first full season under our belts we are ready to expand our role with the Roush drivers and develop new ways to promote our tuners to our existing customers, as well as NASCAR fans in all three series."
Roush Racing is a subsidiary of Livonia, Mich., based Roush Industries that operates nine motorsports teams; five in NASCAR Nextel Cup with drivers Mark Martin, Matt Kenseth, Kurt Busch, Greg Biffle and Carl Edwards, two in the Busch Series with Martin, Kenseth and Edwards, and two in the Craftsman Truck Series with drivers Ricky Craven and Todd Kluever.