LAS VEGAS - The return of the NASCAR Craftsman Truck Series to Las Vegas Motor Speedway also will mark the return of The Orleans Hotel and Casino as the event's title sponsor. The speedway and Coast Resorts, The Orleans' parent company, announced the multi-year deal on Wednesday. This year's race, which will be held Oct. 14, will be called The Orleans 350. The event is 350 kilometers in length (145 laps).

"(Coast Resorts CEO) Michael Gaughan and everyone at Coast Resorts have formed a winning partnership with the speedway," said Chris Powell, LVMS executive vice president and general manager. "We are grateful and appreciative of the interest Coast Resorts has taken in LVMS, and we hope we're in the midst of a long and prosperous relationship."

Tickets are scheduled to go on sale for The Orleans 350 on Monday at 8 a.m. (Pacific Time).

The Orleans sponsored the 1999 NASCAR Craftsman Truck Series event won by Greg Biffle. It also has sponsored a number of NASCAR Winston West Series events at the speedway and has been the Pole Day sponsor for the NASCAR Winston Cup Series event for each of the past two years.

"We have a long-standing relationship with the speedway, and we're glad to continue that partnership through The Orleans 350," Gaughan said. "The NASCAR Craftsman Truck Series has become a launching pad for many young drivers, and we're proud to be associated with that series."

The Orleans 350 will be the fifth NASCAR Craftsman Truck Series event held at LVMS. Jack Sprague won in 1996 and 1998, and Joe Ruttman was the 1998 winner.

The Orleans 350 will highlight a wild October racing triple-header at LVMS. On Saturday, Oct. 13, the stars of the NASCAR Winston West Series and the NASCAR Featherlite Southwest Series will do battle.