Milwaukee Mile names race sponsor

Black Cat(R) Fireworks burst on the scene at The Milwaukee Mile. (West Allis, WI) January 19, 2004 - Today, officials from The Milwaukee Mile announced Black Cat(r) Fireworks, producers of quality fireworks for over 50 years in the United...

Black Cat(R) Fireworks burst on the scene at The Milwaukee Mile.

(West Allis, WI) January 19, 2004 - Today, officials from The Milwaukee Mile announced Black Cat(r) Fireworks, producers of quality fireworks for over 50 years in the United States, as the title sponsor of the speedway's NASCAR Craftsman Truck Series event, to now be known as the "Black Cat(r) Fireworks 200."

The race will be the first NASCAR event in the track's 100 year history to be held at night. It was announced in mid-December the one-mile oval would contest both the NASCAR Craftsman Truck Series and the NASCAR Busch Series events under the lights, the weekend of June 24, 25 and 26.

"This is the first time Black Cat(r) Fireworks has sponsored a NASCAR event, and we're excited to be teaming with The Milwaukee Mile," commented Ralph Apel, President of Golden Gate Fireworks, the U.S. Marketing Agent for Black Cat(r) Fireworks. "We know the sparks will be flying on the race track, and we're planning to have something special off the track for the fans attending the "Black Cat(r) Fireworks 200" on Friday night, June 25th!"

Black Cat(r) Fireworks sponsored a NASCAR Busch Series entry last year in one race, the 250-lap race at The Milwaukee Mile driven by Derrike Cope, 1990 Daytona 500 winner. This year, an agreement was reached to sponsor the NASCAR Craftsman Truck Series event.

"We couldn't be more pleased to welcome Black Cat(r) Fireworks into the family of corporate partners here at The Milwaukee Mile," stated Mark Perrone, Vice President and General Manager of The Milwaukee Mile. "When we worked with NASCAR to move races into evening events, it just made sense. We believe we found a perfect fit for Black Cat(r) Fireworks in their marketing efforts leading into the Independence Day holiday, and we know their participation will create great awareness for their fine Chinese and American made products."

"The shift of selected NASCAR Craftsman Truck Series races to primetime is a big hit with fans," stated Jim Hunter, vice president of corporate communications, NASCAR. "The move should add prestige to an already popular annual event held at one of just five tracks to have been a part of the NASCAR Craftsman Truck Series since its inception."

Black Cat(r) Fireworks intends on providing two spectacular aerial displays, one on each evening of the NASCAR race nights at The Milwaukee Mile. Race ticket and hospitality packages for the "Black Cat(r) Fireworks 200" are available by calling (414) 453-8277, or visit www.milwaukeemile.com.

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Series NASCAR Truck
Drivers Derrike Cope , Jim Hunter