MARTINSVILLE, VA, MARCH 29, 2007 -- Frank Kreyer, veteran super-late model driver throughout Wisconsin, will make his NASCAR debut and debut the #44 Culver's Chevy Silverado from Key Motorsports this weekend in the Kroger 250 CRAFTSMAN Truck Series race on the one mile banked oval of Martinsville Speedway here.

The 36-year-old, life-long Wisconsin resident has been racing on the Wisconsin short-track circuit, first in the Junior Cup Series and then in super-late models, for some 16 years. He won four championships in the Junior Cup Series before moving up in 1999.

According to Kreyer, "This is a great opportunity. I never thought I would be at this point in my career when I'm about to run with NASCAR and some of this country's best drivers and teams. I've been privileged and blessed to have had this long and rewarding relationship with Culver's, and I want to do everything possible to make this a successful program."

Culver's®, the restaurant chain known for its fresh, frozen custard and ButterBurgers®, has sponsored Kreyer the past six seasons and is broadening its motorsports involvement from a regional program into the national spotlight with a limited 2007 entry into NASCAR. Kreyer will compete in two truck and four BUSCH Series events.

According to co-founder Craig Culver, "Frank's efforts on Culver's behalf the past six years in Wisconsin and throughout the upper Midwest have been terrific, with direct benefits for restaurants. As Frank moves into the 'big time,' Culver's is thrilled to go along for the ride. We believe NASCAR's strong national reach will help us build broader brand familiarity as Culver's expands and as the sport continues to grow in popularity."

In addition to this weekend's race, Kreyer will drive the #44 Culver's Chevrolet Silverado fielded by Key Motorsports May 26 in the NASCAR CRAFTSMAN Truck Series Ohio 250 in Mansfield.

Returning to Wisconsin for his initial BUSCH event, Kreyer will drive the Mac Hill Motorsports #56 Culver's Chevrolet Monte Carlo SS in the June 23 AT&T 250 at the renowned Milwaukee Mile followed by the July 21 NASCAR BUSCH Series 250 at Gateway International Raceway (outside St. Louis), the Kroger 200 at O'Reilly Raceway Park (Indianapolis) and the Nov. 10 Arizona.Travel 200 at Phoenix International Raceway.

In addition to the NASCAR program, Kreyer will continue driving the #99 Culver's Ford Fusion in the Wisconsin Challenge Series, along with selected appearances in the newly formed ASA Midwest Tour in Wisconsin, Illinois, Iowa and Minnesota.

-credit: km