[OKLAHOMA CITY, OK] Express Services, Inc., franchisor of over 400 Express Personnel Services offices worldwide, will hit the two-and-a-half-mile oval at Daytona during NASCAR's "Speed Week" leading up to the Daytona 500. Express will be "testing...
[OKLAHOMA CITY, OK] Express Services, Inc., franchisor of over 400 Express Personnel Services offices worldwide, will hit the two-and-a-half-mile oval at Daytona during NASCAR's "Speed Week" leading up to the Daytona 500. Express will be "testing the waters" of a motor sports sponsorship in hopes their franchisees will see the value and choose to go full-force for the remainder of 2002.
Approximately 90,000 people will be in attendance and 1,000,000 people will be watching the NASCAR Craftsman Truck Series' Florida Dodge Dealers 250 live on ESPN as Team Express Racing unveils their 2002, Red White & Blue, #90 Chevrolet Silverado. The race is on Friday, February 15th at 1:00 PM, EST. The team, operated by former Oklahoma City mayor Ron Norick and his son, the team's driver, Lance Norick, has already tested at Daytona this year and expects to be triumphant. Norick finished 4th at Daytona and 11th in overall series points in 2001.
Driver Lance Norick said, "I am really excited to go down to Daytona and race for Express Personnel. They are based in my hometown [Oklahoma City] and that really means a lot to me. We hope to perform well so the Express franchisees will see that this is the best way to spend their marketing dollars."
Express Personnel franchisees from all over the world will get a chance to meet the team, see the truck and learn first hand about the benefits of a motor sports sponsorship at Express' International Leadership Conference, March 6th - 9th in Atlanta. Franchisees will decide for themselves whether this is a good fit for their marketing dollars.
"We want to use this sponsorship as a platform for Express Personnel. Our driving ambition with Express is to make it one of the largest, most successful franchising companies in the world. The concept of offering all phases of our business in one franchise package - temporary, full-time, executive recruiting and placement, and facility staffing - is unique in the marketplace. This is the basis of our rapid growth. To our knowledge, no one else offers such a competitive package." Express founder, Bob Funk said.
Linda C. Haneborg, Vice President, Marketing and Communications, for Express Services, Inc. stated, "We are looking toward NASCAR in order to better serve our franchisees. They want better national branding and NASCAR's national branding opportunities are unsurpassed. Plus, with a name like "Express," it's a really good fit. We are proud to be involved with Norick's team and hope to grow this into a long-term partnership."