CRAFTSMAN CELEBRATES 80TH ANNIVERSARY WITH SPECIAL BONUS FOR CRAFTSMAN TRUCK SERIES HOFFMAN ESTATES, Ill. -- As Craftsman celebrates its 80th anniversary in August, the Official Tools of NASCAR will offer a special bonus for teams competing in...
CRAFTSMAN CELEBRATES 80TH ANNIVERSARY WITH SPECIAL BONUS FOR CRAFTSMAN TRUCK SERIES
HOFFMAN ESTATES, Ill. -- As Craftsman celebrates its 80th anniversary in August, the Official Tools of NASCAR will offer a special bonus for teams competing in the NASCAR Craftsman Truck Series. For both Craftsman Truck Series races run in that month, at Nashville Superspeedway on August 11 and Bristol Motor Speedway on August 22, the team leading the race on lap 80 will receive an additional $8,000 prize.
The Craftsman brand was introduced by Sears in 1927 as a line of axes and other cutting tools. Over the years it has grown to be the iconic brand of tools for mechanics, wood workers, gardeners and do-it-yourselfers. Today more than 90 percent of America homes have a Craftsman tool, and, according to a 2004 EquiTrend survey, Craftsman is rated the No. 1 brand in the nation for overall quality.
"Craftsman has sponsored the NASCAR Craftsman Truck Series since it began in 1995," said Scott Howard, Manager, Sponsorships and Sales Promotion for Sears Holdings. "We wanted to do something in that Series to mark this important milestone for Craftsman.
"The competition in the NASCAR Craftsman Truck Series is always intense," Howard said, "but for these two races there is another dimension to deal with. The drivers and crew chiefs will have to manage setups, strategy and pit stops around being in front at lap 80, as well as at the end."
Trucks participating in the races will carry a distinctive Craftsman 80th Anniversary decal. The winners will be acknowledged during the race broadcasts, and the special awards will be given during drivers' introductions at the following race. For the Nashville and Bristol races, Craftsman is providing special 80th Anniversary logo caps for the teams in Victory Circle.
Craftsman tools, merchandise and related services are sold nationwide through Sears Full-line stores, Sears Hardware stores, Sears Dealer stores, Orchard Supply Hardware stores, Kmart stores, and specialty catalogs and online at www.craftsman.com, www.sears.com and www.kmart.com.