Atlanta II: Lester event sponsor named

Checkers to Sponsor Lester's Truck in Atlanta No. 22 Toyota Tundra to Showcase Checkers/Rally's Steakhouse Burger ATLANTA (Oct. 25, 2006) -- Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, will be ...

Checkers to Sponsor Lester's Truck in Atlanta
No. 22 Toyota Tundra to Showcase Checkers/Rally's Steakhouse Burger

ATLANTA (Oct. 25, 2006) -- Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, will be the primary sponsor on Bill Lester's truck in Saturday's NASCAR Craftsman Truck Series race at Atlanta Motor Speedway.

The No. 22 Checker's Toyota Tundra, owned by Bill Davis Racing, will not only feature the Checkers/Rally's brand, but also a paint scheme showcasing the Company's new Steakhouse Burger.

The Steakhouse Burger, which is a Double Cheddarburger topped with A10 Steak Sauce, bacon, lettuce, pickles and onions on a toasted sesame bun, will be available from mid-November to the end of December and sell at the special price of 2 for $4, at participating locations.

"Our Steakhouse Burger has been one of our most successful products in testing over the past several years and we are thrilled to be introducing this new product in advance of our actual launch in mid-November in Atlanta," said Richard S. Turer, Vice President of Marketing at Checkers Drive-In Restaurants, Inc. "It's great to combine such a high quality new burger with a high quality team and driver combo in Atlanta."

The Atlanta event will be the third of three races where Checkers/Rally's will have sponsored Lester's Bill Davis-owned truck in the 2006 season. The previous two races were: February 18 at Daytona International Speedway and July 8 at Kentucky Speedway.

"When you drive the Checkers/Rally's-sponsored truck you know it's going to carry a unique promotional message," said Lester.

-credit: mb2m

Be part of something big

Write a comment
Show comments
About this article
Series NASCAR Truck
Drivers Bill Lester
Teams Bill Davis Racing