VF Imagewear with Alsco to join No. 3 Chevrolet Camaro driven by Ty Dillon for the NASCAR Nationwide Series John R. Elliott HERO Campaign 300 event.
SALT LAKE CITY, UT (June 24, 2014) - Powered by Red Kap's partnership with Richard Childress Racing (RCR), VF Imagewear, who owns Red Kap, has joined forces with Alsco, a worldwide leader in the rental of linen, uniforms, and washroom products, to fuel the No. 3 Chevrolet Camaro driven by Ty Dillon for the NASCAR Nationwide Series John R. Elliott HERO Campaign 300 event, which is presented by Drive Sober or Get Pulled Over, at Kentucky Speedway.
Welcome, N.C. native Ty Dillon is the defending Camping World Truck Series winner at Kentucky Speedway, taking the checkered flag in last year's 3rd annual UNOH 225 before moving up to the Nationwide Series this season. He scored a third-place finish in 2012's Camping World Truck Series race, indicating Kentucky Speedway is a track that suits his style.
"Everyone at RCR involved with our Nationwide Series program really values our partnership with VF Imagewear and Red Kap, and we're grateful for their support," Dillon said. "We're looking forward to having Alsco, a leader in the uniform business, on board the No. 3 Chevrolet Camaro at Kentucky Speedway, a track where I've had success in the past."
"We're extremely excited for this opportunity to work with Richard Childress Racing and the No. 3 team, thanks to our partnership with VF Imagewear," said Jim Divers, Alsco's Director of Sales and Marketing. "We believe in NASCAR, it's built around a loyal fan base and those fans are also our customers.
"We value the relationships we've built in NASCAR and will continue to build them as we progress in this sport. There will be three gold standards - VF Imagewear, Alsco, and RCR - involved with one car. It doesn't get any better for everyone involved."
VF Imagewear and Alsco have each been in business for over 100 years, and Richard Childress Racing is one of the longest-tenured and most respected teams in NASCAR.
"Longevity in business means doing things right," said Brett Barthel, VF Imagewear's Vice President of U.S. Sales. "All three organizations - VF Imagewear, Alsco, and RCR - have a long history of success. Both inside and outside of the NASCAR community, the significance of the No. 3 represents longevity, success, and a 'Done Right' attitude."
"In the uniform rental business, customer satisfaction is a combination of superior service coupled with quality products. Alsco manages their customers' rental experience using innovative Red Kap and Bulwark branded products. Both VF Imagewear and Alsco provide addictive customer experiences by always putting the end user as the focal point of their daily activities."