Mooresville, N.C. (September 24, 2013) - The Kyle Busch Foundation announced today they have partnered with the Raleigh, N.C.-based Pretty in Pink Foundation - whose mission is to provide financial assistance to uninsured and underinsured breast cancer patients regardless of their ability to pay - in an effort to raise money and awareness for local "Champions" throughout North Carolina.
October is National Breast Cancer Awareness Month - an international campaign organized by major breast cancer awareness groups nationwide to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. Through "Project Pink: Protect Your Pair," the Kyle Busch Foundation is doing their part on a local level to help those in need.
"Kyle and I want to make a big difference this year," said Samantha Busch of the Kyle Busch Foundation, "by not only bringing awareness to the disease, but also by taking it one step further and helping our local neighbors who are fighting cancer now. The Pretty In Pink Foundation just touched my heart with the many ways they help their 'Champions' throughout the process. One main component of Pretty In Pink services is that they pay medical bills locally in North Carolina, for people who are struggling with finances. As we were reading through the bios of these brave individuals, we realized that they are right here in our community - faces we can identify with - and that made us realize this was the perfect fit for our, 'Project Pink: Protect Your Pair' campaign."
Fundraising efforts and disease awareness are being conducted through various areas of activation including:
Awareness communicated by NASCAR driver and foundation founder Kyle Busch at Charlotte Motor Speedway media and race events, with help of media broadcast partners Kyle Busch Motorsports No. 77 Nationwide Series custom paint scheme at Kansas Speedway in Kansas City, to support KyleBuschFoundation.org fundraising initiatives A program hat, t-shirt and beanie will be on sale Sept. 24 through Dec. 1, 2013 at KyleBuschFoundation.org with 100% of the proceeds going towards fundraising Corporate fundraising dinner with an exclusive seven-course custom menu and silent auction, Tuesday, Oct. 8 hosted by Kyle and Samantha Busch Mobile Mammogram Screening Unit and other vendor resources available to NASCAR fans at Kyle Busch Motorsports' race shop in Mooresville, on Thursday, Oct. 10, 1 p.m. to 7 p.m.: Appointments available for on-site screening Appearance by Samantha Busch and Kyle Busch Motorsports drivers Monster Energy drink sampling Shared midway exhibition at Charlotte Motor Speedway with Toyota Racing, hosted by Samantha Busch and Kyle Busch Motorsports drivers A sampling of vendors on hand to distribute information and promote awareness, such as: American Cancer Society Belk - South Park Wacoal Bra Fitting Buddy Kemp Caring House Cancer Services of Gaston County Carolina Breast Friends CaroMont Cancer Center Charlotte Radiology Cindy's Hope Chest Compression Works Johnny B's Limo Lake Norman Community Health Clinic Hosting by the Kyle Busch Foundation of 12 local area cancer patients or "Champions" and their family members, through the Pretty In Pink Foundation, at track, pre-race by the car and in a hospitality area for viewing of Dollar General 300 NASCAR Nationwide Series race on Friday, Oct. 11 Custom "Project Pink" paint scheme supported by partner Monster Energy on the No. 54 Toyota Camry for the Nationwide Series race event on Friday, Oct. 11
The mission of the Kyle Busch Foundation is to provide essential tools for less fortunate children throughout the country. The foundation specifically concentrates its efforts on assisting organizations in fostering a safe environment for children to live, learn and challenge themselves as well as seeing that their day-to-day needs are met.
In some cases families of cancer patients in the Pretty In Pink Foundation portfolio have to make tough decisions - pay a mortgage payment or pay for mom's last round of chemotherapy; take the kids out of soccer for the summer or pay for the lumpectomy surgery needed. These are tough decisions for families without insurance or who have difficulty paying their medical bills. In this case the Kyle Busch Foundation strives to help take the worry out of making those decisions, so the young people affected by the ramifications of this disease, are still able to thrive. The Foundation's hope with these fundraising efforts is that our donation to Pretty In Pink will relieve stresses placed on families fighting the disease and for one night, to offer a reprieve from those concerns, by bringing them to the race track and providing for them a fun night of entertainment.
"Without the support of people like Kyle and Samantha Busch, and the Kyle Busch Foundation, we would not be able to help those North Carolinians who need us so desperately," said Dr. Lisa Tolnitch, Founder of Pretty In Pink. "No one should have to choose between paying the rent and paying for breast cancer treatments."