Nationwide ending its title sponsorship

First it was Busch, then Nationwide...what will come next for NASCAR's development series?

Nationwide will be ending its sponsorship of the NASCAR Nationwide series after next season, and not retuning to the series at title sponsor.

"Nationwide Insurance will look to build a more consistent presence in the NASCAR Sprint Cup Series enabling its message to reach an even larger NASCAR audience," said a NASCAR press release.

Start: Austin Dillon and Travis Pastrana lead the field
Start: Austin Dillon and Travis Pastrana lead the field

Photo by: Eric Gilbert

While the company is stepping down from title sponsorship, they will be continuing as the official sponsor for insurance through 2017, and focus its efforts on NASCAR marketing on the Sprint Cup side.

"We're very excited that Nationwide is staying in the sport," said Jim O'Connell, NASCAR Vice President told USA Today. "They've gone on record as saying they will up their spend in the Sprint Cup Series and probably spend more money in 2014 and 15 then they are now, so we think it's fantastic they've decided to stay in the sport and increase their investment. They've been very pleased with their results from the series entitlement, but they thought it was important for them to increase their investment on Sundays."

With the departure, NASCAR will now be looking for a title sponsor for its development series.

O’Connell hinted that they are already in preliminary talks with existing partners about the sponsorship.

In its entire history since 1982, the series has only had two sponsors, the first behing Anheuser-Busch, until Nationwide stepped up in 2007.

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About this article
Series NASCAR-NS
Article type Breaking news
Tags nascar, nationwide, daytona, busch, stenhouse, sponsor, beer

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