McDonald's Announces Primary Sponsorship For Team Rensi Busch Series Team
Keller Named To Drive Golden Arches Entry
OAK BROOK, Ill. (Jan. 12, 2005) -- McDonald's announced today it has entered into a multi-year agreement with Team Rensi as a primary sponsor of the team's entry in theNASCAR Busch Series.
The No. 35 McDonald's Ford Taurus will be driven by veteran Jason Keller, who was recently named by Team Rensi to pilot the red, black and yellow Golden Arches machine beginning with the 2005 season.
"Like McDonald's, Team Rensi and Jason Keller have been performance leaders in their industry and we are thrilled to be part of this association," said John Lewicki, McDonald's senior director of alliance marketing. "Race fans are McDonald's customers and we look forward to showcasing the Golden Arches in a relevant way with one of the pre-eminent teams in the NASCAR Busch Series."
Ed Rensi, chairman and founder of Team Rensi Motorsports, was excited about adding a high-profiled sponsor and driver to an already successful Busch Series operation.
"The Golden Arches is a global icon and we are honored to be part of McDonald's marketing alliance program," said Rensi, who along with his brother, Sam, founded Team Rensi Motorsports in 1996. "McDonald's is all about performing with excellence and I feel Team Rensi and driver Jason Keller will deliver the results."
Team Rensi Motorsports, which also fields the No. 25 Marines Ford, driven by Ashton Lewis, has five career wins and has posted three top-10 finishes in the owner's point season standings since joining the Busch Series in 1998. The day-to-day operation of the race team is overseen by Sam Rensi, who is the team's president and chief executive officer.
Keller, a 34-year-old native of Greenville, S.C., has enjoyed a successful career as one of the top drivers in the Busch Series. He finished in the top-10 in the season standings the past five years and seven of the last nine. His best point finish was second -- in both 2000 and 2002.
"This is a great opportunity and I am looking forward to being part of a solid operation with Team Rensi and having an association with a legendary company in McDonald's," said Keller. "I've been affiliated with excellent sponsors in the past, but having McDonald's is special. This is the most excited my two children (Joe and Jade) have been about a sponsor and I'm lovin' it."
Keller's Busch Series career record includes 356 starts, 10 wins, 79 top fives, 151 top 10s, 11 poles and career earnings of more than $9 million. He joined the Busch Series full time in 1994.
Last year as a member of the ppc Racing team, Keller finished sixth in the final point standings and recorded six top-five and 12 top-10 finishes.
The first race for Keller and the McDonald's Ford will be the Busch Series opener -- Feb. 19 at Daytona International Speedway.
McDonald's is the world's leading food service retailer with more than 30,000 McDonald's restaurants serving 46 million customers each day in more than 100 countries. More than 80 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women. Please visit our website at www.mcdonalds.com to learn more about the Company.