BUSCH: ST Motorsports sign associate sponsors

Ball Park Franks, Snuggle Fabric Softener Join ST Motorsports for 2005 Season Associate Sponsors to Appear on No. 59 and No. 47 Fords LOCUST, N.C. [December 10, 2004] -- Ball Park Franks and Snuggle Fabric Softener will partner with ST ...

Ball Park Franks, Snuggle Fabric Softener Join ST Motorsports for 2005 Season
Associate Sponsors to Appear on No. 59 and No. 47 Fords

LOCUST, N.C. [December 10, 2004] -- Ball Park Franks and Snuggle Fabric Softener will partner with ST Motorsports for the 2005 NASCAR Busch Series season, team owners Tad & Jodi Geschickter announced today. Both brands will be associate sponsors.

Ball Park Franks will join primary sponsor Kingsford Charcoal on the No. 59 Ford, while Snuggle Fabric Softener will join Clorox and Wisk Detergent on the No. 47 Ford.

"We are very happy to bring Ball Park Franks and Snuggle Fabric Softener into our race team and marketing program," Geschickter said. "This is an incredible opportunity to integrate some complimentary, market leading brands. The brands are a natural fit for our BBQ and Cleaning themed programs. Without a doubt, Ball Park Franks will enhance Kingsford Charcoal's NASCAR program. Snuggle Fabric Softener and Clorox also represent a closely matched integrated brand package."

"Matching up associate and primary sponsors is a lot like having two race teams under one roof -- they have to compliment each other," Geschickter continued. Ball Park Franks and Snuggle Fabric Softener certainly compliment our current Sponsor partners."

In addition to enhancing the race team's brand strategy, Jon Wood, grandson of NASCAR pioneer Glen Wood, will join the team as a driver. Current drivers, Stacy Compton and Robert Pressley, will remain on the team roster.

"We've put together a very strong program," Geschickter said. "We have the best group of sponsors in the Busch Series, and we have three talented drivers. We've been dedicated since our first race to improving, and that hasn't stopped. Our commitment to success on the track and in the marketplace won't ever stop."

About Ball Park
The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of baseball parks -- including Detroit's Comerica Park. For more information, visit www.ballparkfranks.com.

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Series NASCAR-NS