Crosby Becomes the Third Full-Time Female Driver in NBS History
RALEIGH, NC--GIC/PSE-93 announced today the signing of Kim Crosby to drive the No. 93 race car for a full-schedule of 35 races in the 2005 NASCAR Busch Series. The team also announced that Boudreaux's Butt Paste, a Louisiana-based product originally created to relieve diaper rash, will continue its association with Crosby as a primary sponsor.
GIC/PSE-93 is a joint venture of Mooresville, NC - based GIG Motorsports and Raleigh, NC, sports and entertainment communication, marketing and sales firm PSE-3.
"We are very excited about our full-season sponsorship of Kim Crosby. She is not only a terrific driver, but is a model spokesperson for our product," noted Dr. George Boudreaux. "She is intelligent, attractive and has high moral standards--all qualities that align well with the Boudreaux's Butt Paste brand."
Crosby, who has previously divided time between the cockpit of race cars and her office as assistant principal of Slidell (LA) Junior High, will become only the third woman in NASCAR Busch Series and NASCAR Nextel Cup history to compete in a full-race schedule. She shares the full-time designation with Shawna Robinson and Patty Moise, both of whom ran full schedules in the NBS in the 90's.
Crosby ran five NASCAR Busch Series races in 2004, with her best finish a 20th-place lead-lap run in Talladega. In four career ARCA RE/MAX series races, her finishes included a 21st in Kentucky and a 23rd in Nashville in 2003, as well as starts in Talladega and Daytona.
She is a 15-year veteran of NHRA and IHRA competition, posting a number of drag-racing victories. Crosby has been a driving instructor for the Buck Baker Racing School in Atlanta, Bristol and Darlington. "I'm thrilled about the opportunity I've been given with GIC/PSE-93," said Crosby. "I look forward to competing every weekend, learning as much as I can as fast as I can about each track."
"I'm also happy that my friends at Boudreaux's Butt Paste will join us for the ride," continued Crosby. "Their continued support is a key reason this is happening."
Sports Journal Plus has referred to Crosby as a "marketing goldmine," and team owners believe the timing is right to put the combined driving and marketing skills of Crosby to work for corporate America through NASCAR.
PSE-3 managing member Bill Futterer said, "Kim is articulate, a model citizen in her community, and has the potential to become one of America's most visible and successful female athletes. As she races for Rookie of the Year honors in the NASCAR Busch Series, her presence on the track will confirm that NASCAR should be commended for a Drive For Diversity effort that is working."
GIC's James Whitener, who enters his third year as a NASCAR Busch Series owner, sees the combination of Crosby and Boudreaux's Butt Paste as a significant addition to his racing program. "We finished 31st in points with our No. 24 car last year in a single-car program," said the Bakersfield, CA, resident. "This year, with two full-time race teams and some unique marketing benefits we can provide to sponsors, we plan to be more competitive and an even better value for our sponsors."
The team addresses NASCAR's diversity initiative not just from the driver's perspective, but from the ownership as well. Whitener's wife, Patty, is of Mexican and Bohemian descent.
Boudreaux's Butt Paste is primary sponsor for ten races, and an associate sponsor for the team's remaining 25 races. Other participating sponsors will be announced prior to the start of the 2005 season.
The No. 93 team will test with Crosby at Daytona in January.