"The Champagne of Beers" Joins Forces with NASCAR Legendary driver, Bill Elliott (Mooresville, N.C.) -- Miller Brewing Company and the High Life brand are proud to announce the addition of NASCAR racing legend Bill Elliott to its racing...
"The Champagne of Beers" Joins Forces with NASCAR Legendary driver, Bill Elliott
(Mooresville, N.C.) -- Miller Brewing Company and the High Life brand are proud to announce the addition of NASCAR racing legend Bill Elliott to its racing family of drivers. Elliott will pilot the No. 64 Miller High Life car owned by legendary NEXTEL Cup driver, Rusty Wallace in three events for the 2005 season. The former Cup Series Champion will carry the brand's familiar red, white and gold paint scheme for two events; Milwaukee and Indianapolis Raceway Park. The car will carry a blue, white and silver paint scheme at the Nashville SuperSpeedway in honor of the brand's light beer, Miller High Life Light
The native from Dawsonville, Georgia, made one start in the NBS last year at Memphis Motorsports Park where he qualified on the outside pole. The Milwaukee event will be Elliott's first race in the NBS for the 2005 season; the Cup Series Champion will compete for a win on behalf of hometown Miller Brewing Company, where the company began doing business back in 1855.
"I'm honored to drive the Miller High Life car for Rusty Wallace. This is a first-class organization and I'm proud to be back in this Series," said Elliott, who has one win in the NBS back in 1993 at Watkins Glen. "It's great to be back with the fans and on board with Miller High Life. I'm really looking forward to working with these guys to see if we can put this No. 64 car in victory lane."
Rusty Wallace formed his NBS team in 2004 with Billy Parker and Jamie McMurray behind the wheel; the team garnered their first win in November of 2004 at Darlington Raceway with McMurray. The 2005 season brought many changes for the organization; including Miller High Life coming on-board as a sponsor for 17 races with Cup Series veteran, Jeremy Mayfield.
"I'm really looking forward to having Bill Elliott drive this race car. I can't think of anyone better to sit in the seat than a champion and legend like him," said 55-time Cup winner and car owner, Rusty Wallace. "It would be awesome to bring home a victory for Miller High Life in Milwaukee."
About Miller High Life--
Miller High Life was introduced in 1903 when Ernst Miller, son of company founder Frederick Miller, selected the name. Three years later, the slogan "The Champagne of Bottle Beer" was first used in High Life advertising. High Life remains a classic American brand over 100 years later. Miller High Life received a prestigious gold medal for best American Style Lager at the 2002 World Beer Cup and a silver medal at the 2004 Great American Beer Festival. Miller High Life Light also earned a silver medal for American-Style light lager at the 2004 World Beer Cup.
Milwaukee-based Miller Brewing Company is the oldest major brewer in America, celebrating its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, www.MillerBrewing.com.
About RWI Racing, Inc--
RWI Racing, LLC, founded in 2003 by NASCAR legend Rusty Wallace, fields the #64 Top Flite Dodge, driven by Jamie McMurray, the #64 Miller High Life Dodge, driven by Jeremy Mayfield in the NASCAR Busch Series. For more information on RWI Racing, LLC, visit: www.rwiracing.com.