France, Pyne promoted by NASCAR DAYTONA BEACH, Fla. (April 7, 1998) As NASCAR continues its efforts to build on its phenomenal growth, the sanctioning body today announced two executive promotions. Brian France has been named senior vice ...
France, Pyne promoted by NASCAR
DAYTONA BEACH, Fla. (April 7, 1998) As NASCAR continues its efforts to build on its phenomenal growth, the sanctioning body today announced two executive promotions. Brian France has been named senior vice president and George Pyne will serve as vice president of marketing.
France, who has served as vice president of marketing and communications for the sanctioning body since 1993, will continue to oversee all aspects of marketing, licensing, communications, special projects and business development.
Pyne, who has served as vice president of licensing and consumer products since 1996, will now serve as vice president of marketing where he will continue to oversee all of NASCAR's licensing and consumer products projects while directing NASCAR's efforts to expand and enhance its integrated media-driven marketing properties.
"These moves are designed to expand NASCAR's efforts to integrate the sport's drivers, teams and tracks with our New York City office," said NASCAR President Bill France. "These principles began in our Charlotte office through many licensing projects we have developed with the industry and we know these same principles are equally important for our national sponsorship sales efforts in New York."
In recent years NASCAR has developed some very successful non-traditional and traditional programs that have enhanced and built awareness for the sport.
"Projects like these bring synergy to our sport," Pyne said. "They enhance the image of NASCAR while benefiting the sport's drivers, teams and tracks."
Brian France, a member of the NASCAR-founding family, has been actively involved in NASCAR for more than a decade. "We have been very successful in developing media-driven integrated marketing projects like our automotive aftermarket and 50th Anniversary celebration in recent years," France said. "We want to continue to develop projects like these while also building on the successes of attracting sponsors like Coca-Cola, Thorn Apple Valley, Tabasco and Exide, each of whom bring many benefits to our drivers, teams and tracks."
Pyne, who joined NASCAR in 1995, will be responsible for overseeing the sanctioning body's licensing office in Charlotte, N.C. and NASCAR's corporate marketing office in New York City and will work day-in and day-out with both offices to continue to develop marketing and licensing properties as well as new business opportunities to build the sport.
"The New York office was designed to be a tool for our drivers, teams and tracks to sell their properties to old and new sponsors," Pyne said. "We also want to use the office as a resource for sponsors to become more familiar with the sport of NASCAR."
France will continue to work out of NASCAR's headquarters in Daytona Beach, Fla., while Pyne will work out of the sanctioning body's New York City and Charlotte, N.C., offices.
Source: NASCAR Online