Tommy Baldwin Racing partner news 2010-01-18

Tommy Baldwin Racing and BRANDTHINK Announce Strategic Partnership CHARLOTTE, N.C., 01/18/10 -- Tommy Baldwin Racing (TBR) and BRANDTHINK are pleased to announce a multifaceted partnership, which will help drive the NASCAR team's brand...

Tommy Baldwin Racing and BRANDTHINK Announce Strategic Partnership

CHARLOTTE, N.C., 01/18/10 -- Tommy Baldwin Racing (TBR) and BRANDTHINK are pleased to announce a multifaceted partnership, which will help drive the NASCAR team's brand development and revenue growth in the New Year and beyond.

Specifically, BRANDTHINK will help strengthen TBR's management and operations, contribute to its corporate strategy and business planning, manage its brand marketing and communications, lead the development of its digital and social media platform, contribute to its sponsorship sales effort, and help establish a merchandise and licensing program.

"We are excited about the opportunity to work with Tommy Baldwin Racing," said Greg Economou, BRANDTHINK's Managing Director & CEO. "Tommy has done a remarkable job getting his team off the ground with sheer determination, work ethics and smarts. I am certain we can help Tommy and the team reach new heights in their efforts to become a championship caliber organization over the years."

"I've known Greg for a while and have seen what he and BRANDTHINK have done in the past in NASCAR," said TBR owner Tommy Baldwin Jr. "We look forward to them helping us create a long-term strategy that will enable us to build a winning program, both on and off the track."

-source: tbr

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About this article
Series NASCAR Sprint Cup
Drivers Tommy Baldwin
Teams Tommy Baldwin Racing