Swan Racing partners with Speed Stick GEAR to support Cole Whitt for the Daytona 500

You Tube documentary is in the works to chronicle Whitt's journey to Daytona

Swan Racing announced today that Speed Stick GEAR is sponsoring Cole Whitt and the No. 26 Toyota for NASCAR's Daytona 500. To kick off the relationship, Speed Stick ® will film a multi-part documentary series that will chronicle the rookie's preparation and in-car experience during this year's Great American Race – the Daytona 500, on February 23rd.

Cole Whitt, Swan Racing Toyota
Cole Whitt, Swan Racing Toyota

Photo by: Trevor Horn

Whitt, 22, is a candidate for the Sunoco Rookie of the Year award and will be competing in one of the toughest rookie classes ever.

"Nothing is more heart-pounding than driving 200 miles per hour, just inches apart – especially in front of tens of millions of people," said Whitt. "Preparation is everything. My crew, my car and my body have to perform at an advanced level."

Speed Stick® GEAR™ is a new line of antiperspirants with DRYCORE™ technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions imaginable – like racing in the Daytona 500.

"Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," said Bill Van Da Graaf. "We are so excited to be able to capture and share it as a way to inspire guys to face life head-on."

Swan Racing

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About this article
Series NASCAR-CUP
Article type Breaking news
Tags cole whitt, daytona 500, swan racing