>From NASCAR Public Relations For immediate Release NASCAR AWARDS TURNER SPORTS/TBS SUPERSTATlON TELEVISION RIGHTS TO DEMONSTRATlON EVENTS IN JAPAN DAYTONA BEACH, Fla. April 4, 1996) -- The National Association for Stock...
>From NASCAR Public Relations
For immediate Release
NASCAR AWARDS TURNER SPORTS/TBS SUPERSTATlON TELEVISION RIGHTS TO DEMONSTRATlON EVENTS IN JAPAN
DAYTONA BEACH, Fla. April 4, 1996) -- The National Association for Stock Car Auto Racing announced today that it has awarded the United States television rights for its Japanese demonstration events for the next three years to Turner Sports.
The agreement calls for TBS Superstition to telecast four events over a three year period beginning with the November 24 NASCAR Suzuka Thunder Special 100. The first NASCAR demonstration race in Japan will be an invitational featuring; 30 NASCAR drivers, including 19 from the NASCAR Winston Cup Series, to provide a full spectrum of NASCAR's premier drivers.
Plans call for TBS to televise the event live, and the 14 hour time difference between Japan and the Eastern United States will give American viewers a Saturday evening, Nov. 23, live telecast at approximately 10:00 p.m. (EST). TBS also plans an encore airing the following morning. The telecast of the event will be preceded by a 30-minute pre-race special.
"We are excited to team up with Turner Sports and offer race fans an opportunity to watch NASCAR's stars debut on the international scene live from Japan," said Brian France, NASCAR's Vice President for Marketing and Corporate Communications. "We plan on working closely with Turner to capitalize on its worldwide resources to give NASCAR the presence it seeks with this event."
"Turner Sports and TBS Superstation are very pleased to expand our relationship with NASCAR and also to be a part of NASCAR's venture into Japan," said Dr. Harvey Schiller, President of Turner Sports. "We are moving forward with NASCAR initiatives to show Turner Sports and TBS' commitment to the sport."
Suzuka Circuitland owns the rights to the events in Japan and will be negotiating exclusively with Japanese television networks.
NASCAR announced on November 30 an exclusive agreement with Suzuka Circuit land Company to introduce NASCAR-style racing to Japan with a series of three more NASCAR demonstration races taking place over a three year period.
The demonstration events, which will be run on a 1.4-mile road course, will feature NASCAR-style stock cars manufactured by Chevrolet, Ford and Pontiac.
Suzuki Circuitland Company is the premier motorsports company in Japan and owns the world famous Suzuka Circuit located in Suzuka City. Japan (250 miles southwest of Tokyo).
NASCAR will work closely with Suzuka Circuitland executives to identify qualified Japanese-based drivers to potentially participate in the demonstration events. As part of the project, NASCAR will work vigorously to ensure that top quality NASCAR American race cars and equipment can be made available for competitors in Japan .
The NASCAR demonstration events at Suzuka Circuit next November will take place on the main east course (1.4 miles), which is visible in its entirety from the main grandstands. After having undergone major modifications, the Suzuka Circuitland has reserved seating and additional space to accommodate approximately 160,000 spectators .
Turner Sports televises an assortment of NASCAR events including NASCAR Winston Cup Series, NASCAR Busch Series and this year will for the first time televise NASCAR Craftsman Truck Series events live on TBS. Turner Sports also televises the NBA, NFL, Atlanta Braves, Goodwill Games, pro golf, college football and figure skating; on TBS, TNT and its Sport South cable network. TBS is one of America's top-rated basic cable services, seen in nearly 68 million homes.
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