OFFICE DEPOT INKS DEAL TO BE OFFICIAL NASCARÂ® PARTNER NASCAR Sponsorship Driven By Office Depot's Focus On Small Business Delray Beach, Fla., July 25, 2008 -- Office DepotÂ® (NYSE: ODP), a leading global provider of office products and ...
OFFICE DEPOT INKS DEAL TO BE OFFICIAL NASCAR® PARTNER
NASCAR Sponsorship Driven By Office Depot's Focus On Small Business
Delray Beach, Fla., July 25, 2008 -- Office Depot® (NYSE: ODP), a leading global provider of office products and services, announced today that it has renewed its partnership with NASCAR and will continue "Taking Care of Business" for NASCAR in an exclusive relationship as the sport's "Official Office Products Partner." The announcement was made today as part of a press conference near Indianapolis Motor Speedway where Office Depot and Old Spice were introduced as the new co-primary sponsors of Tony Stewart's No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series entry beginning in 2009.
Office Depot first entered NASCAR in 2005, serving as the "Official Office Products Partner" of NASCAR and the primary sponsor for Carl Edwards and the No. 99 Office Depot race team. During this time, Office Depot has successfully utilized its NASCAR sponsorship as an integrated national marketing platform, encompassing a wide variety of the Company's marketing and merchandising assets including retail store programs, television and radio advertising, inserts, catalogs, e-commerce, and a variety of local and national promotions.
Office Depot is well-known for its unique "Official Small Business of NASCAR courtesy of Office Depot" promotion, which provides one small business with the opportunity for mass exposure by having its company name and logo featured on the No. 99 Office Depot race car during a NASCAR Sprint Cup Series™ race. The promotion has proved highly successful in reaching the millions of small business owners that are NASCAR fans while helping Office Depot to stand out among the many sponsors in the sport.
Office Depot serves as a long-standing, active member of the NASCAR Business to Business Council and leverages its NASCAR partnership to enhance customer relationships and develop new business opportunities within the sport. NASCAR is also prominently featured in the Company's associate communications activities with weekly online and internal television news stories that keep Office Depot's associates involved and informed about sponsorship activities.
"During the past four years, Office Depot and NASCAR have enjoyed a strong, successful and strategic partnership," said Chuck Rubin, President of North American Retail for Office Depot. "NASCAR has proven to be an excellent vehicle to help us continue to engage our small business customers and our associates in meaningful ways."
"NASCAR sponsors are the most sophisticated in sports, and Office Depot is one of the savviest businesses in NASCAR," said Jim O'Connell, Vice President of Corporate Marketing for NASCAR. "As a valued partner, Office Depot consistently develops creative and effective programs to reach the small business owners who are a large and important part of the NASCAR fan base. For good reason, in its rookie year in the sport, Office Depot was awarded the distinction of 'NASCAR Marketer of The Year.' We thank Office Depot for its support and look forward to many more years ahead for our partnership."
- credit: od