NASCAR's premier series will have a new name come 2017.
NASCAR's premier series has been known as the 'Sprint Cup' since 2008, but that will change at the conclusion of 2016. Sprint has announced today that they will not extend their relationship as the title sponsor of NASCAR.
The pinnacle of NASCAR has gone through five different names since the inaugural season in 1949, 65 years ago. Originally 'Strickly Stock,' the sport soon changed its title to the 'Grand National Series' before R.J. Reynolds famously took over the naming rights, marking the 'Winston Cup' era which lasted for over three decades.
With the implementation of a new championship format in 2004, a new name came about as well. The series became known as the Nextel Cup before Sprint acquired the company and put their name over the brand.
“NASCAR and Sprint have enjoyed a long and productive partnership that has returned significant value to both parties," said Brett Jewkes, NASCAR Senior Vice President and Chief Communications Officer. "We understand significant changes within Sprint and the highly competitive business environment it is in has led to a decision not to extend its Cup Series entitlement position following the 2016 season. The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner. In the meantime, we look forward to Sprint’s partnership on the best racing series in the world for the next two seasons.”
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