Jimmy Spencer's Kmart Ford Gets "Wrapped" For Atlanta Nascar Race
Universal's "Dr. Seuss' How the Grinch Stole Christmas! (tm)" Home Video and DVD Release November 20
ATLANTA (November 8, 2001) - One of the world's most infamous holiday characters will be making a very special appearance at the Atlanta Motor Speedway's NAPA 500. "THE GRINCH (tm)" from Universal Studios Home Video's "Dr. Seuss' How the Grinch Stole Christmas! (tm)," will adorn Jimmy Spencer's No. 26 Kmart Ford November 16-18 as Kmart and Universal celebrate the release of "Dr. Seuss' How the Grinch Stole Christmas! (tm)" on Video and DVD.
The furry, green character from the cave atop Who-ville has ditched his namesake sleigh and trusty dog "Max" to join Jimmy Spencer for a trip to Atlanta. Spencer's No. 26 Kmart Ford will carry a special GRINCH (tm) paint scheme, featuring "THE GRINCH (tm)" character on the sides and hood of the car. The special paint scheme marks the home video release of Universal Studios' "Dr. Seuss' How the Grinch Stole Christmas! (tm)" starring Jim Carrey, which will be available at Kmart's more than 2,100 stores and on BlueLight.com beginning November 20.
Spencer thinks the chance to run with "THE GRINCH (tm)" is a great opportunity.
"Like me, he is a gruff guy, who actually has a heart of gold," jokes Spencer. "If he takes me to Victory Lane in Atlanta, I'll hold hands with my crew guys and sing just like they do in the movie. Kmart has certainly kept it fun this year with special paint schemes like "The Mummy Returns" and now "THE GRINCH (tm)" My kids are thrilled because I keep getting to work with such big Hollywood names."
Capitalizing on the record-breaking box office opening in 2000 and a total box office gross of $265 million, "Dr. Seuss' How the Grinch Stole Christmas! (tm)" is poised to set new records with its Video and DVD release on November 20th.
"Despite his devious behavior at times, we are excited about having "THE GRINCH (tm)" accompany the Kmart race team to Atlanta," said Tom Lemke, Vice President of Marketing and Sales.
"Special promotions like "THE GRINCH (tm)" reflect Kmart's strategy of offering our shoppers everyday fun, as well as value, reinforcing our position as the authority for mom, her home and her family."
Kmart Corporation is a near-$40 billion company that serves America with more than 2,100 Kmart and Kmart Supercenter retail outlets. Kmart donates $35 million each year to support its hometowns and local nonprofit organizations. Kmart associates also provide their most valuable resource - time - every day in their local communities. In addition to serving all 50 states, Kmart operations extend to the Caribbean Islands and Asia Pacific. More information about Kmart is available on the World Wide Web at www.bluelight.com under the "About Kmart" section.