Hackettstown, N.J. --- It was literally the year of M&M. Being as how the year 2000 is represented by the letters MM in Roman numerals, the No. 1 candy brand in the world was at the forefront of not only the candy business, but also the racing ...
Hackettstown, N.J. --- It was literally the year of M&M. Being as how the year 2000 is represented by the letters MM in Roman numerals, the No. 1 candy brand in the world was at the forefront of not only the candy business, but also the racing business.
There was a stream of change within the family of "M" Characters and a good time was had by all along the way. Green got a little extra camera time, Red got to be Uncle Sam and Yellow got extra spooky at Halloween.
All their fun was made possible by living in the fast lane with Ken Schrader, driver of the "M&M's"® Pontiac on the NASCAR Winston Cup circuit.
"This was my first year in the "M&M's"® car, but it was one of the most fun I've had with a sponsor, especially away from the race track," Schrader said. "They really have a lot of fun and as part of the duties, I really got to have some fun with them. My family had a great time with it as well. The kids have "M&M's"® all over the house and for once they got to wear my t-shirts and hats to school."
Of course the characters played a major part in the visibility of the "M&M's"® Racing Team in 2000. Green made a splash and threw the competition off guard when she had a car all her own in Charlotte. "I wanted that car to be a celebration of the female fans in NASCAR," Green said. "Next year I get a spot on the car all year, so I guess the success of having my own car made Red and Yellow step up and take notice. I held my own on the race track and holding up a sign that read curves ahead helped too."
While Green had her moment in May, Red shined in July as he donned his top hat and sparklers to celebrate the biggest name change of the year with a car covered in red, white and blue candy at Daytona. Known as 'Plain' for more than 46 years, Red celebrated the changing of the name to "M&M's"® Milk Chocolate Candy with a car that told the world that "M&M's"® Milk Chocolate Candy is the same great candy, just a much better name.
As the characters are always eager to lend a helping hand to the "M&M's"® Racing Team to ensure the absolute best finish of the day, they all got decked out in their Halloween best to 'spook' the competition with a special ghastly pain scheme at the October race in Charlotte. The No. 36 crept up on the competition and scared them out of the way at the Lowe's Motor Speedway.
With the Millenium behind them, Red, Yellow and Green are already looking forward to 2001 and a special promotion involving fans at tracks all across the country. "February 14th in Daytona will be a big night for us and we'll give you all the details early next year, but you aren't going to believe what we'll be doing next year," Red said. "M&M's"® are all about colorful fun, and for eight months Yellow and I will be combing the grandstands looking for NASCAR's Most Colorful Fan. Dress your best and look for us beginning at Daytona. We'll be there, cameras in hand."