M&M'SÂ® Extends Contract With Robert Yates Racing Primary sponsorship of No. 38 Ford Taurus continues through 2008 HACKETTSTOWN, N.J. (June 9, 2005) --- M&M'S Chocolate Candies announced today that it has extended its current contract with...
M&M'S® Extends Contract With Robert Yates Racing
Primary sponsorship of No. 38 Ford Taurus continues through 2008
HACKETTSTOWN, N.J. (June 9, 2005) --- M&M'S Chocolate Candies announced today that it has extended its current contract with Robert Yates Racing (RYR) and driver Elliott Sadler as the primary sponsor on the No. 38 Ford Taurus through the 2008 NASCAR NEXTEL Cup Series season.
"We are very proud of our involvement with Elliott Sadler and Robert Yates Racing since joining them in 2003," said William Clements, Director of Sponsorships and Sports Marketing for Masterfoods USA. "It was an easy decision to extend this partnership as a result of our on-track performance and more importantly the relationships we have developed off the track. M&M'S stands for fun and Elliott helps make race day a lot more colorful."
"We couldn't be happier with M&M'S decision to stay with our organization through 2008," said Robert Yates, car owner of the No. 38 M&M'S Ford Taurus. "The No. 38 team has been very successful with M&M'S on board and Elliott Sadler behind the wheel. M&M'S has been an excellent partner to Robert Yates Racing. Our companies have many of the same values, both are based on family principles, and it's exciting that we're able to continue carrying their colors in the NEXTEL Cup Series."
The famous candy maker joined the NEXTEL Cup rank in 1997, running its first two seasons under the SKITTLES® colors. The sponsorship transitioned to M&M'S Brand Candies in 1999. The 2005 season marks the ninth season for Masterfoods USA in NASCAR's premier division and the third with Robert Yates Racing and Sadler.
Elliott Sadler enjoyed his breakout season in the NEXTEL Cup Series in 2004. He started the season by winning the Gatorade Twin 125 qualifying event in Daytona, marking M&M'S first trip to Victory Lane. Sadler continued his success by posting victories at Texas and California, helping him to clinch a position in the inaugural NASCAR NEXTEL Cup Chase for the Championship. Sadler was one of only four drivers to stay in the top 10 in the point standings the entire season and finished a respectable ninth in the championship standings.
"I'm very lucky to have one of the best sponsorships in the business. Not because the support they give us on track, but the support they give me and my family and Robert and his family," said Sadler, who currently sits third in the NASCAR NEXTEL Cup championship standings. "It's unbelievable to have a sponsor that's not always wondering about things you can do for them but what they can do for you. I can't tell you how proud I am to be the driver for a company with those practices."
"As Elliott matures into one of the premiere drivers in NASCAR, the timing of this renewal with M&M'S and the Mars family is perfect," said Eddie D'Hondt, General Manager for Robert Yates Racing. "I foresee this team continuing to make its mark for many years with the support of one of the best sponsors in the NASCAR garage."
MASTERFOODS, USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods, USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S® Brand, Snickers® Brand, Uncle Ben's® Brand, PEDIGREE® Brand Food for Dogs and WHISKAS® Brand Food for Cats.