The RTA has teamed up with Rev the Vote in an effort to increase voter registration of racing fans.
The Racing Team Alliance, a collaboration of most of the top Sprint Cup Series teams in NASCAR, unveiled its first partnership Thursday at Indianapolis Motor Speedway which it hopes will provide an additional revenue stream for member organizations.
The partnership is with Rev the Vote, a nonpartisan social welfare organization whose mission is to increase voter registration and turnout among race fans.
“This is a significant announcement for the RTA and its members,” said RTA Chairman Rob Kauffman. “The RTA was formed to have a collective voice and it is an honor that Rev the Vote selected the power of that voice to deliver an important message to American racing fans everywhere about registering to vote. We know racing fans like to be heard and we will promote taking that passion to the voting booth.”
“This is a first,” said Heath Shuler, a former college football star at the University of Tennessee and NFL quarterback. “While other initiatives have targeted motorsports racing fans in the past, this agreement creates a unique partnership, where the racing industry’s owners and teams will be assisting in delivering the message to its incredibly loyal fans about the importance of civil engagement.”
“Today marks a key milepost in our drive to bring the millions of unregistered racing fans into the electoral process,” said Mack, the great grandson of MLB Hall of Famer Connie Mack. “We are determined to play the lead role in making sure race fans, who represent a huge cross section of Americans, are heard as loudly on Election Day as they are on race day. With this important partnership, our mission becomes all the more attainable.”
Also involved in the program is the U.S. Chamber of Commerce and Duke Energy has provided seed money. Former members of Congress Shuler (D-NC) and Mack (R-FL) are among the group’s board members.
In anticipation of the 2016 general election, Rev the Vote has several activities planned for the remainder of the year including promotional activities at the Bank of America 500 in October in Charlotte, the Quicken Loans 500 at Phoenix and Ford 400 in Homestead, Fla., both in November.
According to data compiled by Rev the Vote’s technology partners, there are approximately eight million racing fans not registered to vote. The state with the most unregistered race fans is Florida with approximately 487,200.