Office Depot Announces Primary Sponsorship Deal With Roush Racing's No. 99 Ford Taurus in 2005 Nextel Cup Budding Star Carl Edwards Will Be "Taking Care of Business" for Office Depot on the Race Track Delray Beach, Fla., January 11, 2005 - ...
Office Depot Announces Primary Sponsorship Deal With Roush Racing's No. 99 Ford Taurus in 2005 Nextel Cup
Budding Star Carl Edwards Will Be "Taking Care of Business" for Office Depot on the Race Track
Delray Beach, Fla., January 11, 2005 - Office Depot, (NYSE: ODP), one of the world's leading resellers of office products and services, and Roush Racing announced today that Office Depot will sponsor Roush Racing's No. 99 Office Depot Ford Taurus driven by Carl Edwards in the 2005 NASCAR NEXTEL Cup race season. The sponsorship comes on the heels of Office Depot's new multi-year agreement with NASCAR to become the sport's first-ever Official Office Products Partner.
Office Depot Racing Program
Beginning with the Daytona 500 in February, Office Depot will be the primary sponsor of Roush Racing's No. 99 Office Depot Ford Taurus for a minimum of eight races in the NASCAR NEXTEL Cup Series and an associate sponsor for the remaining races in the season. The Office Depot paint scheme, unveiled today during the first day of testing at Daytona International Speedway, will be featured on the No. 99 Office Depot Ford Taurus for the Daytona, Darlington, Chicago, California, Atlanta, Homestead, Texas and Bristol races.
"Office Depot is very excited about taking its relationship with NASCAR to the next level through our partnership with Roush Racing," said Chuck Rubin, Executive Vice President and Chief Merchandising/Marketing Officer for Office Depot. "Joining the NASCAR family and the championship Roush Racing team aligns our business with an exciting sport, a winning race team, and a talented young driver who will take care of business on the track."
"Office Depot's decision to join Roush Racing in 2005 will give NASCAR fans an opportunity to show their support for Carl Edwards and Roush Racing's No. 99 Ford Taurus in their office supply choices for their homes and offices," said Jack Roush, team owner. "All of Roush Racing is extremely excited about the future with Carl and Office Depot in the years ahead."
Over the last 11 years, Carl Edwards has raced his way into NASCAR history with two NASCAR-sanctioned track championships, three Rookie-of-the-Year honors, and 78 feature wins while racing on both dirt and pavement tracks across the country. In 2004, Edwards raced the No. 99 Superchips F-150 to three wins, nine top-five and 10 top-10 finishes while finishing fourth in the overall Craftsman Series point standings. Edwards also made his NEXTEL Cup debut in August at Michigan International Speedway finishing 10th in his first career Cup start. In his 12 starts following that, Edwards racked up one top-five and five top-10 finishes. His best effort in the Cup Series came at the fall Atlanta race when he qualified fourth, finished third and lead his first laps as a NEXTEL Cup competitor. In 2005 Edwards looks forward to racing the No. 99 Office Depot Ford into victory lane.
"I'm really excited to have Office Depot on board as a primary sponsor in 2005," Edwards said. "This No. 99 team has worked extremely hard over the last year and I think we have a team that is capable of winning. To have a sponsor like Office Depot on the car is a great honor for me. The company's support will help our team in our quest to win races and a Nextel Cup Championship."
Office Depot Is Taking Care of Business With New NASCAR Alliance
Just last week, Office Depot introduced its new multi-year agreement with NASCAR as the company's primary national sponsorship platform. The relationship with NASCAR is also a central component of Office Depot's new Taking Care of Business brand positioning and advertising campaign.
Office Depot will link its entry into the 2005 NEXTEL series and its alliance with NASCAR through aggressive marketing efforts on the local and national level, leveraging the association with NASCAR to reach out to its core audience of business customers.
Office Depot's NASCAR agreement includes category exclusivity in NASCAR's Nextel Cup, Busch and Craftsman Truck series. Activation plans include a large-scale national promotion, advertising campaign, merchandising, signage and sales events. Further, Office Depot will utilize the proprietary tagline "Where NASCAR Stops for Office Products" in the company's more than 900 retail stores and online. In addition, Office Depot plans to launch a national advertising campaign featuring Carl Edwards and the No. 99 Office Depot Ford Taurus. The company will also support an upcoming NASCAR diversity initiative, as NASCAR is the fastest-growing sport among African-Americans and Hispanics, according to independent research.
About Office Depot
With annual sales of more than $12 billion, no one sells more office supplies to more customers in more countries than Office Depot. Founded in 1986 and headquartered in Delray Beach, Fla., the company conducts business in 23 countries and employs nearly 50,000 people worldwide.
Office Depot is a leader in every distribution channel - from retail stores and contract delivery to catalogs and e-commerce. The company is the world's number three online retailer - on track to generate $3B in sales for FY'04. In North America, Office Depot has 923 retail stores in addition to a national business-to-business delivery network supported by 22 delivery centers, more than 60 local sales offices and 13 regional call centers.
The company's common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
About Roush Racing
Roush Racing is a subsidiary of Livonia Mich., based Roush Industries that operates ten motorsports teams; five in NASCAR Nextel Cup with drivers Mark Martin, Matt Kenseth,
Kurt Busch, Greg Biffle and Carl Edwards; three in the Busch Series with Martin, Kenseth and Edwards, and two in the Craftsman Truck Series with drivers Ricky Craven and Todd Kluever.
The National Association for Stock Car Auto Racing (NASCAR) has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. Among major professional sports, NASCAR ranks number one in corporate involvement and per-event attendance, and number two in television viewership. The sanctioning body for stock car racing is headquartered in Daytona Beach, Fla., with offices in New York City (Corporate Marketing), Los Angeles (Broadcasting Media and Entertainment), Charlotte, N.C. (Licensing and Aftermarket), Concord, N.C. (Research and Development Center). Mexico City and Toronto.