INTERACTIVE FINANCIAL MARKETING GROUP JOINS ROBBY GORDON MOTORSPORTS AS ASSOCIATE SPONSOR Richmond, VA -- February 6, 2006 -- InterActive Financial Marketing Group, LLC (IFMG) announced today that it has signed an associate sponsorship...
INTERACTIVE FINANCIAL MARKETING GROUP JOINS ROBBY GORDON MOTORSPORTS AS ASSOCIATE SPONSOR
Richmond, VA -- February 6, 2006 -- InterActive Financial Marketing Group, LLC (IFMG) announced today that it has signed an associate sponsorship agreement with Robby Gordon Motorsports for the 2006 NASCAR Nextel Cup Series season.
IFMG's associate program will include branding on the team's No. 7 Robby Gordon Motorsports Chevrolet Monte Carlos and an extensive nationwide marketing campaign featuring Robby Gordon in television and radio commercials, specifically customized for each participating Chevrolet partner's dealership and region. IFMG also plans to develop supporting in-store POP materials for its dealers and special trackside hospitality at select NASCAR events.
"Having a sponsor like Interactive Financial Marketing Group is a perfect match for our team." said Gordon. "Chevrolet is an important part of our team and when we sat down with IFMG and learned of their goal to help Chevrolet dealers sell more cars to NASCAR fans it made a lot of sense. The program they've put together for their Chevrolet dealers is great, and I look forward to growing our relationship together for many years."
To help launch IFMG's sponsorship, Gordon will be signing autographs in the IFMG booth during next month's National Automobile Dealer's Association (NADA) Convention and Expo at the Orlando Convention Center on Monday, Feb. 13, 2006, from 1--3 p.m. A full-sized NASCAR show car complete with an interactive Daytona USA racing game and widescreen television will also be featured in the booth.
"IFMG is excited to offer our partner Chevrolet dealers the ability to tap into the ever-expanding fan base of America's fastest growing sport, NASCAR. This opportunity will allow our dealers to distinguish themselves from their competitors and provide the NASCAR fan with a truly unique car buying destination and experience," said Travis B. Weisleder, President and COO, Interactive Financial Marketing Group.
InterActive Financial Marketing Group, LLC (IFMG), (www.interactivefmg.com) is a top rated national special finance lead generation and marketing company within the automotive industry. With automotive dealer partners in 48 states, IFMG specializes in obtaining high quality special finance customers from its family of brands including hundreds of the most recognized Internet addresses and vanity phone numbers in the industry including www.carloan.comsm, www.autoloan.comsm, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®.
IFMG provides a highly targeted specialized direct mail program, IFMG Direct; a fully functional CRM, DOLLARtm ; F&I management solutions; a full service bilingual business development call center; an indirect lending arm, InterActive Financial Acceptance, LLC (IFA) which offers financing to our dealers for leads generated; special finance training through InterActive University; and customized advertising programs.