Charlotte, NC (April 1, 2011) – The Dodge brand has teamed up with Universal Pictures for a multi-tiered partnership to support Universal’s upcoming action-thriller Fast Five. The latest installment in Universal’s blockbuster franchise, Fast Five, will be released in theaters April 29.
As an element to the partnership, Dodge and Universal have teamed up with Robby Gordon Motorsports and SPEED Energy to promote the release. Making its debut at Martinsville Speedway this weekend will be the No. 7 Fast Five Dodge Charger R/T. Painted in flat black, the No. 7 Fast Five Dodge Charger R/T will race throughout the month of April during the NASCAR races at Martinsville Speedway, Texas Motor Speedway, Talladega Superspeedway, and Richmond International Raceway.
Additionally, the first 200 fans to register at www.speedenergy.com will receive a special Fast Five movie viewing with Robby Gordon on Saturday, April 30, in Richmond, VA at Movieland at Boulevard Square from 11 am – 2 pm. Fans will receive a commemorative ticket and photo opportunity with Gordon at a private meet and greet session prior to the movie. All 200 fans will automatically be registered in a grand prize drawing that includes four VIP credentials to the NASCAR Sprint Cup Series race on April 20 at 7:30 pm, honorary pit crewmember status and a $200 shopping spree at the Robby Gordon Motorsports souvenir trailer. For official rules and details, please visit SPEEDENERGY.COM.
Robby Gordon, Dodge Motorsport’s newest addition to their impressive stable of drivers, doesn’t do anything that doesn’t involve speed…including his new sponsor, SPEED Energy. “That’s what makes this promotion of Fast Five so exciting for me, like the movie, my lifestyle revolves around SPEED,” says Gordon. “I’m honored to be a part of this; it’s going to be a fun month promoting the movie release,” Gordon continues.