October 28, 2003 - Earlier today, GM Racing officials announced that the company will focus its future NASCAR resources exclusively on the Chevrolet Monte Carlo, effectively eliminating support for the Pontiac Grand Prix race car. General Motors...
October 28, 2003 - Earlier today, GM Racing officials announced that the company will focus its future NASCAR resources exclusively on the Chevrolet Monte Carlo, effectively eliminating support for the Pontiac Grand Prix race car.
General Motors has sponsored Richmond International Raceway's spring NASCAR Winston Cup Series race through its Pontiac brand since 1988 and the track's fall NASCAR Winston Cup Series race through its Chevy brand since 2000. In addition, Pontiac has served as the official car and official pace car and Chevrolet as the official truck and official pace truck for the track. Earlier this season, General Motors and Richmond International Raceway agreed to a three-year contract extension through 2005 for the General Motors to continue those official entitlements and sponsorships.
GM's decision will end Pontiac's 16 year relationship with Richmond International Raceway and one of the longest continually sponsored events in NASCAR Winston Cup Series racing.
However, the General Motors Chevy brand, in addition to sponsoring the track's September event, will now also sponsor the track's spring NASCAR Winston Cup Series event (to be known as the NASCAR NEXTEL Cup Series in 2004). General Motors and Richmond International Raceway officials will determine a new name and logo for the event in the near future.
"Bringing the Pontiac brand on board started a terrific relationship with General Motors that has grown tremendously over the years," said track president Doug Fritz. "General Motors expanded its partnership with us in 2000 to include our fall NASCAR Winston Cup Series entitlement, so we anticipate a seamless transition to working with the Chevy brand for the May 15, 2004 event and beyond."
Richmond International Raceway has sold out 24 consecutive NASCAR Winston Cup Series races. Included in that sell out streak is every General Motors entitled event since 1992, spanning 16 races.