Tissot Sponsors NASCAR Sprint Cup Series Contingency Award DAYTONA BEACH, Fla. (Feb. 6, 2009) -- Tissot, the official watch and timekeeper of NASCAR, will sponsor a NASCAR Sprint Cup Series in-race contingency award this season. The Tissot...
Tissot Sponsors NASCAR Sprint Cup Series Contingency Award
DAYTONA BEACH, Fla. (Feb. 6, 2009) -- Tissot, the official watch and timekeeper of NASCAR, will sponsor a NASCAR Sprint Cup Series in-race contingency award this season.
The Tissot "Pit Road Precision Award" highlights the team aspect of NASCAR, as the over-the-wall crew members will play a vital role in winning the award.
The award will be given to the eligible driver who has spent the least amount of time on pit road and has finished on the lead lap. The winning driver will earn $5,000 and a Tissot watch. There will also be a year-end award of $100,000 given to the driver who has won the most "Pit Road Precision Awards" during the season.
"Tissot's rich history in motorsports and its world-renowned reputation for precise time keeping fits the goal of the Pit Road Precision Award -- getting your driver on and off pit road as fast as possible," said Jim O'Connell, Vice President of Corporate Marketing for NASCAR. "Tissot has been involved in many aspects of NASCAR, and the company's support of this new contingency award again demonstrates a strong passion for and support of our sport."
"The world of motorsports and the world of watchmaking champion the same values, which include cutting edge design, precision and innovation," said Sharon Buntain, President, Tissot U.S. "Tissot has been recognized as an innovator in the watch world since 1853. We are in admiration of the teamwork that goes into a NASCAR performance and this award is a symbolic way for Tissot to reward NASCAR teams for their precision and timely performances. We are thrilled to begin working with the teams after being an official partner of NASCAR for three years and look forward to strengthening our relationships within the garage."
Tissot has been an official partner of NASCAR since 2006, and is the official timekeeper for a number of other sports, including the MotoGP World Championship, the Ice Hockey World Championship, the Cycling World Championship and the Fencing World Championship