Petty Enterprises Announces Changes For ...
Petty Enterprises Announces Changes For #45 Team In 2006
LEVEL CROSS, N.C. -- Petty Enterprises has announced plans to restructure its primary sponsorship of the #45 Dodge driven by Kyle Petty in the NASCAR Nextel Cup Series beginning in 2006. The change is part of a broader initiative that will be announced in more detail in the coming months and will involve multiple corporate partners.
"We're excited with the possibilities of working with new sponsors and structuring our program to allow for our partners to share the assets of the #45 car throughout the season," said Kyle Petty, CEO of Petty Enterprises. "Although they will no longer be our primary sponsor, Georgia-Pacific and its Brawny brand has been a great partner for Petty Enterprises and for me personally. They have been supporting us since the mid '90s with our Craftsman Series truck program, and have been a valuable part of not only the racing team but the Charity Ride Across America and the Victory Junction Gang Camp as well."
In the course of discussing the coming years and evaluating the long-term objectives of the racing team, Petty Enterprises envisions a different kind of sponsorship model. In elaborating on the plans for 2006 and beyond, Petty stated that "-- next year our program will provide us with the opportunity to leverage several promotional tie-ins and other marketing elements with a select group of complementary partners working together to do some pretty cool stuff. Because we will have multiple partners, the entry point dollar-wise for this program is significantly below what companies are paying to be full-time primary sponsors. We've had great reaction to this program already and we think it is an exciting way to be involved in our racing platform. We look forward to presenting this strategic marketing platform to potential partners/sponsors who are interested in being involved in a unique Nextel Cup marketing program."