M&M's Joins effort in Race Against Drugs; No. 38 car on display October 28th at the Pentagon HACKETTSTOWN, NJ (October 27, 2003) -- Masterfoods USA, the makers of M&M's Chocolate Candies, has formed an alliance with the National Center for ...
M&M's Joins effort in Race Against Drugs; No. 38 car on display October 28th at the Pentagon
HACKETTSTOWN, NJ (October 27, 2003) -- Masterfoods USA, the makers of M&M's Chocolate Candies, has formed an alliance with the National Center for Prevention and Research Solutions (NCPRS) to assist in the effort for the Race Against Drugs. In a collaborative anti-drug campaign, the Department of Defense and the Race Against Drugs program will host an exhibit on the inner courtyard of the Pentagon featuring the No. 38 M&M's NASCAR Nextel Cup 2004 Ford Taurus on Tuesday, October 28th.
"NCPRS's Race Against Drugs program is very excited about our new relationship with M&M's," said Scott Steger, NCPRS Vice President. "We use the excitement of racing to get young people interested in our message of staying in school and drug free - with the fantastic paint schemes on their cars and a terrific brand presence M&M's will help us deliver our message in a fun non threatening way. We are looking forward to a long positive relationship with M&M's."
M&M's racing driver Elliott Sadler couldn't be prouder of the effort his sponsor is making to make a lasting impact on young people across the country.
"Through the years I have become more and more familiar with the military," said Sadler who has previously been affiliated with the United States Air Force through a racing sponsorship. "I am so thankful for all the men and women fighting for our country and have the utmost respect for all that defend our freedom. It is because of them that we can do what we do. I was so happy to hear M&M's is now involved with the Race Against Drugs -- it shows how much they care about teaching young kids to stay in school and keep away from drugs. The M&M's car is always a draw anywhere it goes so it will be a great partnership."
In addition to the event at the Pentagon, the No. 38 M&M's Ford will be the cornerstone feature at many RAD events across the country to include parades, school functions, and other government activities involving agencies such as the Office of Juvenile Justice Delinquency Prevention, Drug Enforcement Administration (DEA), and the Department of Health and Human Services. Agents from the DEA and FBI will accompany the car to venues to talk with kids and their parents about the dangers of drug use.
For more information on the Race Against Drugs log on to www.raceagainstdrugs.org.