NASCAR And Sprint Announce Agreement On Sponsorship Extension
Sprint To Remain Entitlement Sponsor Of NASCAR Sprint Cup Series Through 2016; Agreement Extends Through NASCAR’s Five-Year Industry Action Plan
DAYTONA BEACH, Fla. (Dec. 3, 2011) – NASCAR and Sprint (NYSE:S) have signed a multiyear agreement for Sprint to remain the entitlement partner of the sport’s premier series. The extension keeps NASCAR and Sprint as partners through 2016, and ensures that the No. 1 finisher in the sport’s top series will be a NASCAR Sprint Cup Series™ champion. The agreement coincides with NASCAR’s Five-Year Industry Action Plan, which is designed to help grow the sport and reach new audiences.
“Sprint has been very successful in using our sport as a platform to enhance its brand and drive their business,” said Brian France, NASCAR chairman and CEO. “They have been a fantastic partner and we are immensely pleased to continue with Sprint as the entitlement partner for our premier series. This new agreement aligns perfectly with our aggressive five-year plan, which is laser-focused on continuing to improve our product, keep our existing fans engaged, and reach new fans.”
“NASCAR fans are great customers who reward us with their loyalty,” said Dan Hesse, Sprint CEO. “We’re very pleased to continue to have our brand associated with the most competitive and exciting form of racing in the world.”
Since Sprint became the title sponsor in February 2004, it has activated the sponsorship in a number of creative and innovative ways, including the introduction of NASCAR Sprint Cup Mobile, the exclusive application that allows millions of Sprint customers to keep up with every lap of NASCAR action on their wireless devices each year; the Sprint Experience mobile marketing display, which entertains more than 500,000 fans each year at NASCAR Sprint Cup Series events across the country; and the introduction of Miss Sprint Cup, a fan favorite who boasts more than 1.2 million followers in the social media space on Facebook and Twitter.