Mike Helton Named NASCAR CEO

Newsgroups: rec.autos.sport.info Organization: MNI - Motorsport News International Approved: jackd@motorsport.com From: Motorsport News International <press@motorsport.com> Followup-To: rec.autos.sport.nascar Date: Wed, 10 Feb 1999 22:32:55...

Newsgroups: rec.autos.sport.info Organization: MNI - Motorsport News International Approved: jackd@motorsport.com From: Motorsport News International <press@motorsport.com> Followup-To: rec.autos.sport.nascar Date: Wed, 10 Feb 1999 22:32:55 -0500 (EST)

NASCAR announces promotion for Helton

DAYTONA BEACH, Fla. (Feb. 10, 1999) Mike Helton was named senior vice president and chief operating officer for NASCAR, it was announced today by Bill France, president of NASCAR.

In his new position, he will oversee all day-to-day operations of NASCAR, in addition to his current duties with competition. All departments within the NASCAR organization will report to him.

Bill France will continue to serve as president of NASCAR.

"Anyone who knows Mike Helton understands why we made this decision," said Bill France. "Mike has done a fantastic job and has been a quick study. He is one of, if not, the best executives in motorsports. The day-to-day operation of NASCAR is in excellent hands."

"Mike is uniquely qualified for this position based on the fact that he has been involved with all sides of the business & including competition, marketing, promotions, licensing and public relations," said Brian France, senior vice president of NASCAR. "Over the last six months, we have integrated Mike in a variety of our upcoming projects, including increased involvement with our New York and Charlotte offices, and he has approached it with a keen interest and understanding. He will be a great resource for every department in our company."

"I have been around NASCAR for 18 years and I can say without a doubt that right now is the best time to be involved in this sport," said Helton. "By creating this position, Bill and Jim France are showing that they are committed to the expansion of responsibility seen in other professional sports.

"With the France family controlling the stewardship of the sport, we can only expect great things to continue," added Helton. "The best part is that nothing is broken so there is no urgent mission for a fix. I'll just do everything I can to grow the sport responsibly and increase the value of it for our drivers, teams, tracks, sponsors and everyone involved in the sport."

Helton was born and raised in Bristol, Va. In 1980 he moved to Atlanta to serve as the director of public relations at what then was known as the Atlanta International Raceway. In Jan. of 1985, Helton was named general manager of the facility.

For the next nine years, Helton served in positions with Daytona International Speedway, Talladega Superspeedway and International Speedway Corporation.

In 1994 he relocated to Daytona Beach as the new vice president of competition. In this position, he oversees the administration of the NASCAR Winston Cup Series and NASCAR Busch Series, Grand National Division.

Mike Helton was born on Aug. 30, 1953. He resides in Daytona Beach with his wife Lynda. Mike and Lynda have two children, Richey and Tina.

Source: NASCAR Online

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Series NASCAR Sprint Cup
Drivers Mike Helton