Sirius Satellite Radio to Sponsor NASCAR Winston Cup Race at MIS. BROOKLYN, Mich.-- Michigan International Speedway announced today that Sirius Satellite Radio, the premier in-car entertainment satellite radio broadcaster, will host the...
Sirius Satellite Radio to Sponsor NASCAR Winston Cup Race at MIS.
BROOKLYN, Mich.-- Michigan International Speedway announced today that Sirius Satellite Radio, the premier in-car entertainment satellite radio broadcaster, will host the inaugural Sirius Satellite Radio 400 on Father's Day, Sunday, June 16.
As part of its new marketing relationship with International Speedway Corporation facilities, Sirius joins one of the most popular facilities in the NASCAR Winston Cup Series. With MIS based in the backyard of the Motor Capital of the World, the Sirius Satellite Radio 400 will provide an entertainment showcase for the satellite radio broadcaster.
"Located in the backyard of the automotive capital of the world, Michigan International Speedway is proud to carry the Sirius Satellite Radio brand to our hundreds of thousands of customers," said Brett Shelton, President of Michigan International Speedway."Having a Sirius Satellite Radio in your car is similar to attending a summer race at MIS-- it's an experience you'll never forget"
"Hosting the Sirius Satellite Radio 400 at Michigan will allow us to showcase our service and entertainment value to thousands of fans who attend this popular race," said Joseph Clayton, chief executive officer of Sirius Satellite Radio."This event also will provide a great opportunity to host all of our automotive partners and give them a front row view of the way Sirius and NASCAR go hand in hand."
Fans attending the Sirius Satellite Radio 400 will definitely hear about the innovative audio entertainment service. Sirius will bring the Rhythm of the Road tour to Michigan and be heavily involved in pre-race activities, and Sirius entertainment will be on the public address system. In addition, Sirius will host NASCAR's version of Woodstock--"Sirius NASTOCK"-- on Saturday night featuring a concert that will host top-line music talent for infield ticketed NASCAR fans.
Michigan International Speedway boasts a proud 34-year history of hosting America's best racing action on its 1,200-plus acres in the scenic Irish Hills. With 18-degree banking and 73-foot wide sweeping turns, Michigan International Speedway provides drivers with three and four grooves to run around the two-mile speedway.
"I like tracks like Michigan, and I've had pretty good luck on them so far," said Casey Atwood, who drives the No. 7 Sirius Dodge Intrepid R/T, co-owned by NASCAR champions Jim Smith and Ray Evernham."I grew up on tracks like this, and I've had my best results at these kinds of places. It's like listening to your favorite song in the car. You know the rhythm, you know the words, you know where to hit the high notes."
Tickets to the inaugural Sirius Satellite Radio 400 are available, as are fan hospitality packages that offer the best possible seat locations as well as catered meals, special guests and entertainment. For ticket or fan hospitality information, call (800) 354-1010 or visit www.MISpeedway.com.
Sirius Satellite Radio, the country's premiere in-car audio entertainment provider (www.sirius.com), is turning on its national service and turning up the volume of its marketing program through motorsports. In addition to its partnership with MIS and ISC, Sirius will sponsor the Sirius Satellite at the Glen at Watkins Glen International in New York.
Sirius is the only digital-quality satellite audio entertainment service to deliver 60 original channels of completely commercial-free music and 40 world-class sports, news and entertainment channels to motorists throughout the continental United States. Sirius Satellite Radio systems are available today as aftermarket options at leading electronics retailers and will be available as OEM options on many leading automotive models beginning in 2003.
MIS is owned by International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The company owns and/or operates 12 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500): Talladega Superspeedway in Alabama; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Richmond International Raceway in Virginia, Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York; and Nazareth Speedway in Pennsylvania. Other track interests include an indirect 37.5 percent interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and the Route 66 Raceway near Chicago, Illinois. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the"Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name" Americrown." For more information, visit the Company's website at www.iscmotorsports.com.