NASCAR TO REPRESENT MICHAEL WALTRIP RACING LICENSING BUSINESS CHARLOTTE, N.C. (Jan. 13, 2010) -- NASCAR and Michael Waltrip Racing announced today a new partnership in which NASCAR will become the sole licensing representative for the race ...
NASCAR TO REPRESENT MICHAEL WALTRIP RACING LICENSING BUSINESS
CHARLOTTE, N.C. (Jan. 13, 2010) -- NASCAR and Michael Waltrip Racing announced today a new partnership in which NASCAR will become the sole licensing representative for the race team. The agreement includes all driver marks within the Michael Waltrip Racing team, including David Reutimann, Martin Truex Jr., Michael Waltrip, as well as young future stars Trevor Bayne and Ryan Truex.
With this agreement, NASCAR's licensing business, headquartered out of Charlotte, N.C. at the NASCAR Hall of Fame, will utilize its assets to grow the licensed product business and provide retailers with new and more comprehensive product options for the MWR team, including track merchandise opportunities, e-commerce channels and national retail outlets.
"The depth of NASCAR's licensing group is only matched by its collective experience," said Ty Norris, Vice President and General Manager of Michael Waltrip Racing. "The licensing and merchandising world is dramatically changing for teams and drivers, and this partnership has positioned MWR properly for the future. Our on-track success has led to off-track demand. This strategic move will increase the offerings and value to our fans."
NASCAR will also provide retail development, new business, marketing, public relations and media assets in expanding the licensed product portfolio that includes apparel, collectibles, novelty, gifts, headwear and other non-traditional licensing concepts.
"NASCAR is very pleased to have the opportunity to work with Michael Waltrip Racing. We feel confident that we can leverage our resources to provide them with a comprehensive solution that addresses all of their licensing needs, including a complete merchandise and retail strategy, as well as additional exposure for their team and sponsors," said Blake Davidson, managing director of licensed products for NASCAR. "There is a ton of opportunity with Michael Waltrip Racing in 2010, especially given Michael's historic career and their strong driver pool of David, Martin, Trevor and Ryan."