Report from Motorsport News International NASCAR Public Relations Melling picks up primary sponsor CONCORD, N.C. (Oct. 9, 1997) Advantage Camouflage has reached an agreement to sponsor the Melling Racing Enterprises Ford driven on the ...
Report from Motorsport News International
NASCAR Public Relations
Melling picks up primary sponsor
CONCORD, N.C. (Oct. 9, 1997) Advantage Camouflage has reached an agreement to sponsor the Melling Racing Enterprises Ford driven on the NASCAR Winston Cup Series by Lake Speed for the remainder of the 1997 NASCAR Winston Cup season, beginning with this weekend's DieHard 500 at Talladega Superspeedway. While the car will still be red this weekend, a black, white and camouflage scheme will appear at North Carolina Motor Speedway in Rockingham for the Oct. 26 ACDelco 400. Advantage Camouflage, started by Bill Jordan, owner and designer of the Realtree and Advantage patterns, is already involved in NASCAR, sponsoring Dave Marcis in the NASCAR Winston Cup Series and Jay Sauter in the NASCAR Craftsman Truck Series. "With this being our key selling season for Advantage licenses, we felt this was a perfect opportunity to sponsor the No. 9 Ford," Jordan said. "With the number of muzzle loader and bow hunters utilizing camouflage in the west, the Phoenix race will only help strengthen Advantage's market share in that area, not to mention rounding off the year at Rockingham and Atlanta." Melling, which had been forced to pick-and-choose its races due to lack of a primary sponsor, is pleased to be able to run the balance of the schedule. "Our goal is to get back in the top-35 in owner points," said team owner Harry Melling. Currently the team stands 36th in the points, despite not racing the entire 1997 schedule due to a lack of sponsorship. A sportsman himself, Speed was thrilled to hear of Advantage's involvement. "I have done quite a bit of dove and duck hunting myself and am proud to be associated with a NASCAR supporter such as Advantage and Realtree," Speed said. Melling Racing will also compete in the NASCAR Winston West race on Nov. 8 at Las Vegas Motor Speedway as a test session for next year's March 1 inaugural NWC event at the 1.5-mile speedway. The team, which has secured full sponsorship for the 1998 season from the Cartoon Network, is also making plans to test a new Taurus at Daytona International Speedway later this month. "The Advantage sponsorship, coupled with the Cartoon Network for next year, has put Melling in the best position to run a competitive team since the early 1990s," said team Vice President Mark Melling. "I am proud of our team members, who have stuck with us this year. It's been hard on all of us, but things are looking up." The Advantage Camouflage sponsorship will appear on the car for Busch Pole Award Qualifying for the DieHard 500 on Friday at Talladega.