Principal Financial Group to Carry Primary Sponsorship on Marlin's and Nemechek's Chevrolets in Phoenix PHOENIX (Nov. 6, 2006) -- The Principal Financial Group, the nation's 401(k) leader and premiere benefits provider, will be the primary ...
Principal Financial Group to Carry Primary Sponsorship on Marlin's and Nemechek's Chevrolets in Phoenix
PHOENIX (Nov. 6, 2006) -- The Principal Financial Group, the nation's 401(k) leader and premiere benefits provider, will be the primary sponsor on Sterling Marlin's and Joe Nemechek's MB2 Motorsports' Chevrolets in this weekend's NASCAR Nextel Cup race -- the Checker Auto Parts 500 at Phoenix International Raceway.
"We're thrilled to be a part of NASCAR again this year and to deepen our sponsorship by partnering with MB2 Motorsports, former Daytona 500 champion Sterling Marlin and 'Front Row' Joe Nemechek," said Mary O'Keefe, senior vice president and chief marketing officer for the Principal Financial Group. "As a champion of financial well-being, The Principal helps people achieve financial security and NASCAR provides a great way to reach millions with this message."
Marlin, a 30-year veteran of NASCAR racing said, "I always get asked about retirement. I'm not ready to call it quits just yet, but when I do, I'll know where to go for expert advice and service. I look forward to having The Principal as our sponsor. We're looking to have a good run this weekend."
Nemechek, who has been racing in the Cup series full time since 1994, was equally excited about the double sponsorship between The Principal and MB2.
"This will be pretty neat having two team cars with the same primary sponsor," said Nemechek. "The only thing better is to have both cars running up front and give The Principal strong finishes in its debut race."
MB2's Principal Financial Group Chevrolets -- Marlin's No. 14 and Nemechek's No. 01 -- will make their first appearance on the Phoenix one-mile track during Friday's practice, which begins at 11:35 a.m.
"We're excited about the Principal Financial Group joining our team," said Jay Frye, CEO and general manager of MB2. "The company has been involved in the past as a NASCAR sponsor and we're elated about MB2 being selected for its first venture as a primary sponsor.
The U.S. Army, Nemechek's main sponsor at 34 Cup races, will have an associate status on the 01 car in Phoenix. Marlin's associate sponsors will be Waste Management and Ginn Clubs & Resorts.
The Principal, based in Des Moines, Iowa, is the on-air sponsor of Sunday's Checker Auto Parts 500. The race will be televised on NBC, beginning at 3 p.m. EST.