Acme Branding Company, MB2 Motorsports Take Green Flag on New Marketing Initiative MOORESVILLE, N.C. (March 1, 2006) -- Acme Branding Company, a collection of brand rebels with mad skills, has formed a strategic alliance with MB2 Motorsports of...
Acme Branding Company, MB2 Motorsports Take Green Flag on New Marketing Initiative
MOORESVILLE, N.C. (March 1, 2006) -- Acme Branding Company, a collection of brand rebels with mad skills, has formed a strategic alliance with MB2 Motorsports of the NASCAR Nextel Cup Series.
Acme Branding Company, based in Ludington, Mich., will launch an innovative sponsorship acquisition program that will clearly communicate the unique opportunities and assets available through partnership with MB2 Motorsports.
"MB2 Motorsports is in a unique position in NASCAR," said Jim Bowie, vice president of Acme Branding Company. "The team has all of the pieces in place to achieve on-track success. We plan on combining that with content, technology and ideas to create new and innovative value propositions for corporate America."
Jay Frye, CEO and general manager at MB2 Motorsports, said, "In NASCAR, the battle off-track is just as intense as it is on-track and the difference between winning and losing is in the details. With the creative and innovative marketing services that Acme Branding Company will bring to MB2, we will be in a better position to attract additional partners to our organization."
Acme Branding Company will energize the MB2 brand with a multi-faceted plan. MB2 will lead with innovative measurable business-to-consumer (B2C) and business-to-business (B2B) initiatives for existing partners. Opportunities for new partners will position MB2 as leaders in creativity, fulfillment, measurement and activation.
"NASCAR has created the most successful sports marketing communications platform on the planet, but there are barriers to entry, not the least of which is, 'How can my company stand out and be effective among thousands of companies that are already here?' enthused Bowie. Acme Branding Company has a strategy that will clearly set MB2 apart -- stay tuned!"
MB2 Motorsports' full-time drivers in the Nextel Cup Series consist of Joe Nemechek and Sterling Marlin. Nemechek's No. 01 Chevrolet has season-long primary sponsorship support from the U.S. Army. Opportunities for partnership are still available with Marlin's No. 14 Chevrolet. Waste Management has partnered for 12 of the 36 Cup races on Marlin's car.