SORENSON TO RAISE AWARENESS FOR BREAST CANCER WITH PINK CAR AT MARTINSVILLE AND ATLANTA CGRFS Teammate David Stremme to Drive Target House Dodge at Martinsville CONCORD, N.C. (Oct. 17, 2007) -- Target and Chip Ganassi Racing with Felix Sabates...
SORENSON TO RAISE AWARENESS FOR BREAST CANCER WITH PINK CAR AT
MARTINSVILLE AND ATLANTA
CGRFS Teammate David Stremme to Drive Target House Dodge at Martinsville
CONCORD, N.C. (Oct. 17, 2007) -- Target and Chip Ganassi Racing with Felix Sabates (CGRFS) announced today that the No. 41 Target Dodge will feature a pink paint scheme for the next two NEXTEL Cup Series events to raise awareness for Breast Cancer. Reed Sorenson will be running a pink No. 41 Dodge in this weekend's 500-mile race at Martinsville Speedway and at his hometown track - Atlanta Motor Speedway on Oct. 28. Additionally, Target and CGRFS also announced Sorenson's teammate David Stremme will be driving a Target House Dodge at Martinsville, highlighting Team Target's commitment to cause-related programs.
"I've been looking forward to running the pink car all year," said Sorenson. "Lots of people have been asking if we were doing it this year and I'm happy to say that we are. I'm very fortunate to be racing for Chip Ganassi Racing with Felix Sabates in the NEXTEL Cup Series for a living and I'm honored to be able to represent such a good cause and to raise awareness about Breast Cancer."
"Reed and Target are running to recognize a very important initiative with breast cancer awareness and I have the privilege of doing the same on a different front," said Stremme. "Target House is a home-away-from home for families whose children are receiving life saving treatment at St. Jude Children's Research Hospital®. It's an honor to represent such a great facility that enhances the quality of life for those dealing with pediatric cancer and other life-threatening childhood diseases."
Sorenson has created a donation pledge for the Atlanta race, which Target will match, that consists of a number of levels, with the top amount (including the match) being $36,400. Sorenson will donate $10,000 for a win, $5,000 for a top-five finish, $1,000 for a top-10 finish, $4,100 for a pole and $12.62 for each lap completed, totaling $4,100 if he completes all of the scheduled 325 laps that will make up the Pep Boys Auto 500. He will also auction his autographed custom race helmet and firesuit with proceeds from the pledge and auction benefiting The Breast Cancer Research Foundation (BCRF) and Project Pink House.
"I feel very strongly about the ongoing search to find a cure for breast cancer," continued Sorenson. "Also, I feel it is important for individuals and their families dealing with breast cancer to have a place to go for comfort and guidance. Both BCRF and Project Pink House are great causes and I'm very happy to be able to contribute to both. Hopefully we'll be donating the maximum amount."
Individuals that want to bid for either Sorenson's helmet or firesuit from the "Pink Car" races can visit www.reedsorenson.com. The auction will begin on Monday, Oct. 22. Artwork for both the Pink Car and Target House car are available upon request.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, $32 million was awarded to 151 scientists across the United States and in Canada, Latin America, the Middle East, and throughout Europe. Money magazine named BCRF one of America's eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities. The BCRF is the only breast cancer organization in the U.S. to receive this accolade. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
About Project Pink House
Project Pink House, located in Charlotte, N.C., and supported by Carolina Breast Friends, a non-profit 501(c)(3) organization, will be a "one-stop shop" servicing breast cancer survivors and their families with a number of programs including: counseling services, wellness education, fitness center, nutrition center, boutique, library and computer research center, arts and crafts workshop and a mediation garden. For more information on Project Pink House and Carolina Breast Friends, please visit www.carolinabreastfriends.org
About St. Jude Children's Research Hospital®
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org or call 1-800-822-6344.