CORNELIUS, N.C. -- The hit CBS show "Undercover Boss" this week features NASCAR Senior Vice President and Chief Marketing Officer Steve Phelps who secretly spent time working for No. 00 Aaron's Dream Machine tire specialist Scott Swift at Daytona...
CORNELIUS, N.C. -- The hit CBS show "Undercover Boss" this week features NASCAR Senior Vice President and Chief Marketing Officer Steve Phelps who secretly spent time working for No. 00 Aaron's Dream Machine tire specialist Scott Swift at Daytona in July. Swift tutored Phelps-- who he was told was a contest winner-- on the finer points of working as a tire specialist on a NASCAR Sprint Cup team. A few days later Swift learned that contest winner was really one of the sport's top executives.
ON UNDERCOVER BOSS: "I had no clue who Steve Phelps was at the time. I think he told me his name was Kevin and I had never really seen him before. It was fun. I think it's kind of neat to be involved in something like that. It was really kind of a shock. I mean, all the time we have things going on with NASCAR and people winning contests and stuff like that, so I really didn't know that was what it was, and it was kind of funny to find out at the end what was going on. It was just a cool experience."
HOW DID STEVE PHELPS DO AS A TIRE SPECIALIST? "Yeah, I thought he did a really good job. You know, one of the things that was funny is they asked me if at his age if he could make the career transition and I said, 'Absolutely not, but it was because of the learning curve,' but in the little clip there that they showed us they ended up deleting the end, so it just has me saying, 'absolutely not!' He was really good to work with and if I told him to do something he'd try to do it."
WHAT DID YOU THINK OF NASCAR PUTTING ONE OF ITS EXECUTIVES ON THE FRONT LINE FOR A RACE? "I think it was a great thing to have a NASCAR executive out there working with us, because a lot of times everything is just mainly focused on drivers. The crew guys, not to sound whiney or anything like that, but the crew guys get overlooked. Without us the drivers don't have much to do. So it was good to have them go behind the scenes and see what it is that we do and how hard we all work to get the cars ready for the race."
* The Aaron's Dream Machine team voted car chief Steve Channing, of Mendon, Mass., to represent the No. 00 team as its grand marshal for the TUMS Fast Relief 500.
* Aaron's Dream Machine transport driver Jeff Seaberg won the Pilot/Flying J NASCAR Truck Driver Challenge. Seaberg, who won the title in 2006, becomes the first repeat winner of the award. Seaberg won a trophy and $50,000.