Lorene King named new Executive Director of The NASCAR Foundation

Non-Profit Sector Veteran Lorene King Assumes Role At Daytona Beach Headquarters

DAYTONA BEACH, Fla. (Aug. 20, 2012) – The NASCAR Foundation has announced Lorene King will serve as its new executive director. The announcement was made today during the unveiling of the new The NASCAR Foundation emblem at the International Motorsports Center in Daytona Beach, Fla., marking the foundation’s official headquarters move to the birthplace of NASCAR.

New 2008 Sprint Cup logo
New 2008 Sprint Cup logo

Photo by: John Dunagan - Fastlines

King, who assumes her duties immediately, joins The NASCAR Foundation after having served seven years as senior director of corporate alliances at St. Jude Children’s Research Hospital in Memphis, Tenn., where she developed, coordinated and executed successful fundraising and cause marketing strategies like the annual Thanks and Giving campaign, a leading initiative for the organization. During her tenure at St. Jude, King also helped lead integrated program analysis and strategic planning.

“This is an exciting time for the foundation with our new headquarters up and running and new leadership on board,” said The NASCAR Foundation Chairwoman Betty Jane France. “Lorene is a great fit for our organization as we strive to take our efforts to the next level. Lorene will help us expand the already considerable impact we are making to the social and economic well-being of the communities in which we live and race.”

The move marks a homecoming for King, who grew up in the Daytona Beach area. As executive director, King will report to the foundation’s Board of Directors and will oversee the organization’s efforts to increase volunteer opportunities, and steer charitable giving on behalf of The NASCAR Foundation. Initiatives that will continue to grow under King’s leadership include The Betty Jane France Humanitarian Award, Speediatrics, NASCAR Dreams and NASCAR Day. The foundation will continue to maintain a strong presence in Charlotte, N.C., to serve teams, drivers and industry members with their charitable endeavors.

From 1996-2005, King served as senior director of legal and estates and trusts and as director of gift planning programs at St. Jude Children’s Research Hospital. She graduated from the University of South Alabama and earned an MBA from the University of Memphis. She continues to serve as an advisory board member and mentor for the Memphis Institute for Leadership Education. King also serves on the board of directors for the University of Memphis’ Fogelman College of Business and Education.

About The NASCAR Foundation
The National Association for Stock Car Auto Racing Inc., (NASCAR) launched The NASCAR Foundation in January 2006. The foundation is a 501(c) (3) non-profit entity that embodies the compassion of the NASCAR family and its commitment to serving communities. The NASCAR Foundation seeks to raise funds and increase volunteerism to support nonprofit charities and charitable causes throughout the nation with an emphasis placed on initiatives that affect the ability of children to live, learn and play. For more information on The NASCAR Foundation, please visit the website: NASCAR.COM/foundation.

Source: The NASCAR Foundation

Be part of something big

Write a comment
Show comments
About this article
Series NASCAR Sprint Cup
Article type Breaking news
Tags business, charity, daytona, france, lorene king, nascar