LIFTMASTER® To Be Associate Sponsor for Earnhardt Ganassi Racing with Felix Sabates and Jamie McMurray's No. 1 Team in 2011
Number One Brand of Professionally Installed Garage Door Openers Excited to Raise Awareness Open New Doors To Success with Associate Sponsorship of Defending Daytona 500 and Brickyard 400 Champion
CONCORD, N.C. (January 24, 2011) -- Earnhardt Ganassi Racing with Felix Sabates today announces a mulit-year sponsorship with LiftMaster, the leading brand of professionally installed garage door opener systems and access solutions. The LiftMaster logo will adorn defending Daytona 500 and Brickyard 400 Champion Jamie McMurray's No. 1 NASCAR Sprint Cup Series Chevrolet above the rear side window. In addition to the highly visible logo placement, LiftMaster will also receive team assets throughout the length of the agreement. This partnership with Earnhardt Ganassi Racing is LiftMaster's first-ever venture into the realm of NASCAR sponsorship.
Ken Roehl, Vice President, Sales & Marketing, LiftMaster: "As the leading manufacturer of garage door opener systems and access solutions, and backed by our loyal network of more than 4,000 professional dealers, we are thrilled to partner with Jamie and the Earnhardt Ganassi Racing Team. They have proven to be leaders within the sport of NASCAR, winning the two most prominent races -- the Daytona 500 and the Brickyard 400. We look forward to what this partnership can bring to our valued LiftMaster staff, our customers and our professional dealers. As a team, we are excited to be supporting Jamie's quest for the 2011 NASCAR Sprint Cup Series Championship."
Steve Lauletta, President, Earnhardt Ganassi Racing: "We are very happy to begin this new relationship with LiftMaster and our No. 1 NASCAR program with Jamie McMurray. It means a lot to this organization that LiftMaster chose us as a partner for their first endeavor into our sport. There is a natural tie to the LiftMaster line of high-performing, quality garage door openers and our own drive to out-perform the competition. We feel the partnership will help LiftMaster generate additional awareness for their brand among the large number of dedicated race fans. We look forward to a successful partnership with LiftMaster and their network of professional dealers."
Jamie McMurray, Driver, No.1 NASCAR Sprint Cup Series, Earnhardt Ganassi Racing: "This announcement is another testament to the hard work and dedication of everyone at Earnhardt Ganassi Racing. I look forward to working with the folks at LiftMaster and I'm very excited to have the opportunity to once again represent a great brand on and off the racetrack. We're looking forward to another exciting season as we inch closer to 2011, and we're happy that LiftMaster will be coming along for the ride!"
WIDIA™ Partners With Earnhardt Ganassi Racing --
Sponsors No. 1 Chevrolet for Martinsville Race
(LATROBE, PA) -- On April 3, 2011, the familiar No. 1 Bass Pro Shops/ McDonald's Chevrolet, driven by 2010 Daytona 500 and Brickyard 400 Champion Jamie McMurray of Earnhardt Ganassi Racing with Felix Sabates, will become the No. 1 WIDIA Chevrolet as WIDIA makes its NASCAR Sprint Cup Series (NSCS) debut. The April 3 date at Martinsville Speedway (Martinsville, Virginia) marks another milestone for Jamie McMurray, his 300th NSCS start.
High-performance machine shops and the latest in tooling innovations are as necessary as high-performance tires in keeping race teams competitive, so the partnership between WIDIA and Earnhardt Ganassi Racing was a natural fit.
"The 2010 season that Jamie and the No. 1 team put together allows us to feel great about being able to bring new brands to our team and into the sport," said Steve Lauletta, President of Chip Ganassi Racing Teams. "We are confident that the experience will deliver a business return that will get them hooked on the power of NASCAR and our team. Both us and our partners at Widia are very much looking forward to the 2011 season and more specifically Jamie being behind the wheel of the No. 1 Widia Chevrolet in Martinsville."
McConnell further describes WIDIA as a "tremendous growth opportunity created to maximize our penetration of the growing indirect market channel," he adds. "We have received excellent feedback from our channel partners on their success introducing a complete metalworking portfolio of products to their customers, and we'll continue to strengthen and upgrade our channel partners with continued new product introductions and comprehensive training and service events in every region of the world."