Dover Int'l Speedway names race title sponsor

NASCAR Sprint Cup Series race at Dover International Speedway named the "Autism Speaks 400, presented by Heluva Good!? Sour Cream Dips & Cheese" DOVER, Del. -- Dover International Speedway, Autism Speaks and Heluva Good!? have teamed up for the...

NASCAR Sprint Cup Series race at Dover International Speedway named the "Autism Speaks 400, presented by Heluva Good!? Sour Cream Dips & Cheese"

DOVER, Del. -- Dover International Speedway, Autism Speaks and Heluva Good!? have teamed up for the upcoming May 31, 2009 NASCAR Sprint Cup Series race at the Monster Mile, now known as the "Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese." Throughout the race weekend, the trio of partners will work together to educate and increase public awareness of autism.

"We are pleased to partner with Autism Speaks for the third year, and we're proud to use our race as a platform to spread the message of autism awareness," said Denis McGlynn, president and CEO of Dover Motorsports, Inc. "We're happy to be able to extend our relationship with Heluva Good! to include the NASCAR Sprint Cup Series race and we look forward to working with them to support this very worthy cause."

"Autism Speaks is honored to be joining forces again this year with Dover International Speedway for the Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese," said Peter Bell, executive vice president of Autism Speaks. "With one in 150 children being diagnosed with autism, it is essential to get our message of awareness, compassion and hope out to the NASCAR community, which includes many individuals and families affected by autism."

"Heluva Good! is proud to be the presenting sponsor of the Autism Speaks 400, and we are pleased to have the opportunity to help generate awareness for this important cause," said Chris Ross, vice president of marketing for Heluva Good!.

Dover, FOX Sports and the NASCAR community will again embrace the message of Autism Speaks by featuring the organization's puzzle piece logo on the track's retaining walls, limited-edition souvenir merchandise, and during the broadcast of the Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese. The race will be nationally televised on FOX on Sunday, May 31 beginning at 1:30 p.m.

Fans at the track on race weekend can donate to Autism Speaks by purchasing a limited-edition souvenir event pin. The pin retails for $7 and will be available at track souvenir stands throughout the May 29-31, 2009 race weekend.

Great seats still remain for the May 29-31, 2009 race weekend at Dover International Speedway. To purchase tickets, or for more information, call 800-441-RACE or visit DoverSpeedway.com.

-credit: dm

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Series Monster Energy NASCAR Cup
Drivers Peter Bell