DeWALT INDUSTRIAL POWER TOOLS AND MATT KENSETH JOIN FORCES WITH ROUSH RACING FOR WINSTON CUP IN 2000 Charlotte, NC (May 30, 1999) -- DeWALT High Performance Industrial Tools will make the jump into Winston Cup in 2000, signing a multi year...
DeWALT INDUSTRIAL POWER TOOLS AND MATT KENSETH JOIN FORCES WITH ROUSH RACING FOR WINSTON CUP IN 2000
Charlotte, NC (May 30, 1999) -- DeWALT High Performance Industrial Tools will make the jump into Winston Cup in 2000, signing a multi year sponsorship agreement with Roush Racing, continuing their relationship with Matt Kenseth as he moves up into the top level of NASCAR. DeWALT Tools and Matt Kenseth will compete in 5 Winston Cup races this season in preparation for their jump into Winston Cup next year.
DeWALT Tools and Matt Kenseth will make their Winston Cup debut at the Michigan Speedway on August 22, 1999. Kenseth is planning on competing in four more Winston Cup races this year including, Darlington (9/5) Dover (9/26), Charlotte (10/10) and Rockingham (10/24) with DeWALT's backing, but will still retain his eligibility for the pursuit of the Rookie of the Year title in 2000.
DeWALT will make the move into Winston Cup sponsorship after seven years of primary sponsorhsip in the NASCAR Busch Series. With 1999 being DeWALT's first year with Matt Kenseth, the partnership has proved to be a successful combination. Matt has already grabbed three wins and nine top five finishes in the first fourteen races of the season and is currently leading the championship points battle.
"We think Matt Kenseth is an excellent driver and a great spokesperson for our high performance power tools," states Rory Leyden, Director of Event Marketing DeWALT. "DeWALT Industrial Tools is a high quality product and is number one in the marketplace. We are extremely proud the DeWALT Race Team strives for this same goal each week on the racetrack. DeWALT likes what they've seen in Matt Kenseth both on and off the track and we want to continue this relationship for many years. We are very excited to be part of the Roush Racing family"
Matt Kenseth is just as excited about driving the #17 DeWALT Ford Taurus in the Winston Cup Series.
"DeWALT has been a great sponsor to work with this year," commented Matt Kenseth. "I am honored they have made a commitment to Roush Racing to back up our new Winston Cup team for the next three years. I'm anxious to make our debut at Michigan, but I still really want to focus on winning the Busch Series Championship for them in 1999. That would be a great way to conclude our last year in the Series and our new start in Winston Cup."
The Hampstead, Maryland based DeWALT Industrial Tool Company manufacturers and markets High Performance Tools and Accessories for building construction, professional remodeling and wood working applications. For more information on the full line of DeWALT High Performance Power Tool and Accessories, phone 1-800-4-DEWALT. DeWALT will be the primary sponsor on the #17 Winston Cup entry and is open to inquiries about associate sponsorship on Matt Kenseth's Ford.