MILLER TO BUD: OFFER STILL STANDS A-B Has Until Noon Sunday to Change Mind, Stand Behind Its Man MILWAUKEE (February 18, 2006) -- Miller Brewing Company is offering Anheuser-Busch one last chance to show that it is up to the NASCAR challenge...
MILLER TO BUD: OFFER STILL STANDS
A-B Has Until Noon Sunday to Change Mind, Stand Behind Its Man
MILWAUKEE (February 18, 2006) -- Miller Brewing Company is offering Anheuser-Busch one last chance to show that it is up to the NASCAR challenge Miller issued Friday morning. Budweiser still has until noon (Eastern) tomorrow to change its decision to back away from the friendly wager. Comments and polls on a variety of racing web sites show an overwhelming interest by NASCAR fans in this challenge.
"We're surprised that A-B doesn't seem as certain about their team's success, but we hope they'll reconsider because there are so many NASCAR fans who would enjoy watching this wager unfold," said Miller's chief marketing officer Tom Long. "We assumed the folks at Budweiser would have more confidence in their driver's performance, especially given that so many experts and fans expect Dale Junior and his team to be so strong this season."
The challenge from Miller is simple: Kurt will finish ahead of Earnhardt Jr. in the final 2006 NASCAR Nextel Cup Series season standings.
The terms of the friendly wager: The losing sponsor must change the paint scheme on its car to match the winning brand's car for one Nextel Cup Series points-paying race next year. Budweiser has until the start of Sunday's season-opening race to accept the Miller challenge.
"My team and I definitely appreciate this great show of support from Miller Lite," Kurt said. "We thought this challenge would give the fans a little something extra to get excited about this year. Both teams are focused on doing everything they can to win races and win the championship this year, and that's what this wager is all about. I hope Dale's sponsor will rethink their decision before the race tomorrow. This would be great for the sport and its fans."
About Miller Brewing Company:
Milwaukee-based Miller Brewing Company is the oldest major brewer in America, having celebrated its 150th anniversary in 2005. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best Light and Sharp's, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor. More information about Miller Brewing Company is available at the company's corporate web site, www.MillerBrewing.com.