Nashville-based Big Machine Records has reached a partnership agreement with the NASCAR Sprint Cup Series team Front Row Motorsports. The sponsorship program will include a social media promotion and primary sponsorship of David Gilliland's No. 38 car at Indianapolis Motor Speedway.
Gilliland's entry will feature the likes of five Big Machine recording artists: The Band Perry, Justin Moore, The Mavericks, Greg Bates and RaeLynn. Big Machine is also serving as a sponsor of the Indianapolis Motor Speedway event; The Crown Royal presents 'Your Hero's Name Here 400' at the Brickyard Powered by BigMachineRecords.com. All five bands and artists that will be featured on the No. 38 car will also participate in the weekend's at-track festivities.
"I'm a big country music fan," said Gilliland. He continued, "It's really exciting to have some of the biggest names in country music on our No. 38 car at Indianapolis. I'm a big fan of all of Big Machine's artists. My daughter has recently turned me on to Taylor Swift and my wife and I have been longtime Rascal Flatts fans."
Front Row Motorsports Director of Marketing Mike Laheta is happy to welcome Big Machine Records to the team's lineup of sponsors.
"We have some terrific partners at Front Row Motorsports," said Laheta. "Big Machine Records is a great addition to our growing sponsorship base."
As part of the sponsorship program, Front Row Motorsports and Big Machine Records will be partnering to run the Racecars and Country Stars social media promotion, in which fans will be able to enter to win a David Gilliland race-used firesuit and prizes from Big Machine's recording artists. More information on the promotion will be available in the coming weeks.
"I've always loved racing," commented Scott Borchetta, CEO of Big Machine Records, who has experienced the sport as a short-track racer, where he won three championships, and most recently, as a sponsor of some of racing's biggest names. "I've had the chance to sponsor a few great cars before and our company enjoys being part of the race weekends here at Indianapolis. Front Row Motorsports came to us with a value-laden program that included a compelling idea for a social media promotion and we decided to take advantage of the opportunity."
Big Machine Records has been to victory lane twice at Indianapolis, taking home Indianapolis 500 wins as a sponsor in 2011 with the late Dan Wheldon and again in 2012 with Dario Franchitti. The July 29th race will be Gilliland's fifth career start at the historic racetrack.
Big Machine Label Group includes Country music labels Big Machine Records, The Valory Music Co., and Republic Nashville. Its artist roster includes Taylor Swift, Tim McGraw, Reba, Rascal Flatts, Martina McBride, The Band Perry, Eden's Edge, Ella Mae Bowen, Justin Moore, Brantley Gilbert, Jewel, The Mavericks, Thomas Rhett, Eli Young Band, Sunny Sweeny, Greg Bates and RaeLynn.