Discount Tire Co. "Wheels" into NASCAR by way of Chip Ganassi Racing with Felix Sabates Mooresville, N.C. (June 21, 2004) --- Discount Tire Co. and Chip Ganassi Racing with Felix Sabates (CGRFS) announced yesterday that Discount Tire Co....
Discount Tire Co. "Wheels" into NASCAR by way of Chip Ganassi Racing with Felix Sabates
Mooresville, N.C. (June 21, 2004) --- Discount Tire Co. and Chip Ganassi Racing with Felix Sabates (CGRFS) announced yesterday that Discount Tire Co. will become the "Official Sponsor of Talent Development" for CGRFS.
As part of the official sponsorship, Discount Tire will be an associate sponsor on all three CGRFS NEXTEL Cup Series entries and the primary sponsor of a NASCAR Busch Series car for eight races during the 2004 season. The Busch Series car will be driven by NASCAR NEXTEL Cup young guns Jamie McMurray and Casey Mears, as well as ASA driver Reed Sorensen.
"We are pleased to be in Michigan today, only a few miles from the birthplace of Discount Tire Company, to announce that we have entered into a partnership with NASCAR and Chip Ganassi Racing," said Tom Sivak, a Vice President of Discount Tire Co. "For the past 44 years, our employees, from the most senior executives to our newest members, have started out selling and changing tires. It is apparent from the way they develop drivers and crew and in the way they treat their 300 employees, that Chip Ganassi shares in this philosophy. Therefore, it is only natural for us to sponsor the Talent Development Program for Chip Ganassi Racing. Together, we will continue to educate, develop, and empower our employees, standing as a recognizable force in the exciting world of NASCAR."
Team Owner Chip Ganassi is excited about the new partnership.
"Discount Tire is an amazing company that has experienced tremendous success because of their focus on caring for and cultivating their people, and creating value for their customers," said Ganassi. "We have the same philosophy with our company which is why they are such a great partner for us. We're proud to have them as our sponsor of talent development."
The No. 41 Discount Tire Dodge will make its NASCAR Busch Series debut on August 7th at Indianapolis Raceway Park and will be piloted by Sorenson. Sorenson is currently fourth in the ASA standings and is a favorite for the series championship. He will also be at the helm of the No. 41 Discount Tire Dodge at Atlanta Motor Speedway on October 30th, Darlington Raceway on November 13th and Homestead-Miami Speedway on November 20th.
McMurray and Mears will compete in two races each for Discount Tire in addition to their NASCAR NEXTEL Cup duties. McMurray will drive the No. 41 Dodge at Michigan International Speedway on August 21st and Phoenix International Raceway on November 6th, while Mears will compete in the car at California Speedway on September 4th and on October 15th at Lowe's Motor Speedway.
The NASCAR Busch Series sponsorship is a first for the Discount Tire Co., and a first for Chip Ganassi Racing with Felix Sabates. While the race team has three full-time entries in NASCAR's top series, this will be the first car the team has entered in a NASCAR Busch Series event. Chip Ganassi Racing with Felix Sabates has seen tremendous success in NASCAR NEXTEL Cup racing, while co-owner Ganassi is also one of the most respected owners in the IRL IndyCar and Grand-Am series'.
About Discount Tire Co.
Founder and Chairman Bruce T. Halle opened his first Discount Tire store in 1960 in Ann Arbor, Michigan. With six tires and a portable air tank, Halle started what has now become America's Largest Independent Tire and Wheel Retailer. His philosophy has remained consistent -- develop a long-term relationship with customers by providing a product that exceeds their expectations at a competitive price. Treat customers with respect and fairness, while offering them service that reflects the skill and knowledge of our employees. And always remember that customer loyalty must be earned. Today, Discount Tire Company has over 548 stores and four distribution centers in 19 states. Discount Tire Company is headquartered in Scottsdale, Arizona.
About Chip Ganassi Racing with Felix Sabates:
Following a successful career as a driver, during which he participated in five Indianapolis 500 events, Chip Ganassi set his sights on ownership in 1988, and has since established his organization as a leading contender in every race entered. Headlining the team is driver Scott Dixon -- who won his first-ever IRL IndyCar race in 2003 at Homestead-Miami and went on to become the reigning IndyCar Series Champion for 2003. In 2000, Chip Ganassi Racing's Juan Montoya claimed the Indianapolis 500 title for his team in his first entry into the famed brickyard race in 2000.
In addition, Chip Ganassi Racing won the CART Championship for an unprecedented four consecutive years from 1996-1999. The team's NASCAR results have been impressive as well, with strong showings by drivers Casey Mears, Jamie McMurray (2003 Rookie of the Year) and veteran driver Sterling Marlin, who led the Championship points for 26 straight weeks in 2002, only Ganassi's second year in NASCAR. Jamie McMurray also holds the record for the fastest win in a NASCAR NEXTEL Cup Series career, having claimed victory in just his second start.
Felix Sabates first entered the world of stock car racing in 1987, when he purchased a research and development team from then-owner and popular Charlotte businessman, Rick Hendrick. SABCO Racing was founded and a new NASCAR NEXTEL Cup competitor entered the scene. For Sabates, it was just the beginning of a long, successful career on the NASCAR circuit. Sabates and Ganassi announced their partnership in NEXTEL Cup racing during the 2000 season. Chip Ganassi Racing with Felix Sabates made its debut at Daytona in 2001.