BAM RACING FORMS ALLIANCE WITH ROBBY GORDON MOTORSPORTS
Charlotte, N.C. (January 7, 2010) -- BAM Racing announced today that they have formed an alliance with Robby Gordon Motorsports, who will provide technical support, race cars, and personnel. A formal driver announcement is expected soon.
The alliance with Robby Gordon Motorsports positions BAM Racing for a successful and competitive return to Sprint Cup racing and enhances the team's partnership with Warner Music Nashville. Warner's stars including: Larry the Cable Guy, Blake Shelton, Gloriana, Whitney Duncan, Jessica Harp, James Otto, Jason Jones, and others to be named soon will be featured on the BAM car and in the BAM Racing/Warner Music Nashville VIP Fan Experience.
"After the Warner Music Nashville partnership was finalized, we felt that the best way to reenter Sprint Cup Series competition was to align ourselves with an established team inside the Top-35. Positioning ourselves with Robby Gordon Motorsports gives us a solid foundation entering next month's race in Daytona and provides an excellent marketing platform to feature Warner Music Nashville artists," said Tony Morgenthau, Co-owner of BAM Racing.
"We are absolutely thrilled to be returning to the racetrack," commented Beth Ann Morgenthau, Owner of BAM Racing. "Racing is my passion, and I can't stress how deeply I have missed attending all the races and being part of the Sprint Cup Series. I am excited for the opportunity that Robby Gordon Motorsports has provided us. For a single car team, Robby Gordon Motorsports has made huge strides, and their personnel and equipment are first class."