Tide renews with RaceSportz

RaceSportz to field Tide ride for full CASCAR CARQUEST Championship. Arnprior, Ontario - RaceSportz is proud to announce Procter & Gamble's "Tide" detergent brand as their primary sponsor for the entire 2003 CASCAR Carquest Series. 2003 marks...

RaceSportz to field Tide ride for full CASCAR CARQUEST Championship.

Arnprior, Ontario - RaceSportz is proud to announce Procter & Gamble's "Tide" detergent brand as their primary sponsor for the entire 2003 CASCAR Carquest Series. 2003 marks the fifth consecutive year that Procter & Gamble and driver Dave Connelly have teamed up in a Canadian racing program. The car will display the recognizable orange and yellow Tide(tm) detergent paint scheme that has become so popular among fans in stock car racing.

"We are excited to be back in with CASCAR and continuing to build our Tide brand in Canada," said Jim Amos from Procter & Gamble. "Dave and his team have done a great job both on and off track promoting the Tide brand to fans all over Canada."

The RaceSportz "Tide Ride" is already scheduled to be on display at several Independent Grocery stores throughout Ontario in 2003. Shoppers and race fans can also enter to win a Maytag(tm) washer at each of the team displays.

"CASCAR is delighted to continue their relationship with Proctor & Gamble and the 'Tide Ride'." commented Richard Coughlin, CASCAR director of marketing. "We are proud of the association with one of Canada's leading brands, and we wish Team Racesportz the best of luck in their pursuit of a CARQUEST Sportsman Series championship."

"We are really looking forward to the 2003 racing season," said Team Racesportz "Tide Ride" driver, David Connelly. "I am excited to have the opportunity to continue our team's relationship with Procter & Gamble. We have run a limited schedule in the past few years, but our focus this year will be on the entire Carquest series, with the possibility to run a few Super Series events as well."

The team will campaign a Ford Taurus-bodied Kenyon chassis, recently acquired from front-running driver Richard Beauchamp. Beauchamp will be preparing the Carquest series engines for the Racesportz "Tide Ride" as well.

"We are pumped to be working with Richard with our engine program," said Connelly. "We are very confident we will be in the hunt for race wins right from the start."

-www.racesportz.com

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About this article
Series NASCAR Canada
Drivers Richard Coughlin , Dave Connelly